CTR measures ratio of clicks to page/ad impressions. First online display ad had 44% CTR in 1994. Banner ad CTRs decreased from 3% in 1990s to 0.2-0.3% today
Free certification course for developing human-centered digital marketing strategy. Includes 37 videos and 11 quizzes in 5 hours 25 minutes. Designed for small business owners and marketing managers
Dynamic personalization with drag-and-drop editor for content and CTAs. Interactive elements like polls, surveys, and attachments in emails. Real-time A/B testing for campaign performance optimization. Advanced automation with drip series and custom workflows
Free service offers up to 300 emails daily without credit card. Paid plans start from $9 for 5,000 emails monthly. Built on dedicated deliverability infrastructure with 99.98% delivery rate
Mailchimp was founded in 2001 by Ben Chestnut and Dan Kurzius. Company has over 20 million users and $4.2 billion valuation. Free to start with 2,000 subscribers
Videos can increase email open rates by up to 19%. Video thumbnails can boost click-through rates by 41%. 64% of users are more likely to buy after watching videos. Videos can decrease unsubscribe rates by nearly 26%