Baskin Robbins'in "31 gün kuralı", her gün için farklı bir dondurma lezzeti sunma konseptini ifade eder 13. Bu, 1953 yılında şirketin pazarlama stratejisine eklenmiştir 4.
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dondurma lezzeti sunma** konseptini ifade eder [```1```](https://www.baskinrobbinsmea.com/en/about-us/know-the-brand/fun-facts/)[```3```](https://www.mashed.com/648920/what-the-number-31-really-means-to-baskin-robbins/). 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