Betül Ortaköy, İstanbul Medipol Üniversitesi'nde Pazarlama bölümünde doktor öğretim üyesidir 23.
Sosyal Bilimler Meslek Yüksekokulu'nda görev yapmakta olup, Pazarlama, Müşteri İlişkileri Yönetimi, Marka Yönetimi, Dijital Pazarlama ve Tüketici Davranışı gibi alanlarda ders vermekte ve araştırmalar yayınlamaktadır 13.
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