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Google Hotels Guide for Hoteliers
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- Platform Overview
- Google Hotels is part of Google Travel, offering free hotel listings and reviews
- Platform displays properties with prices, ratings, and amenities on Google Maps
- Users cannot book directly through Google Hotels, redirected to OTAs
- Benefits for Hoteliers
- Comprehensive information display with filters for travelers
- Better visibility through Google Search integration
- Free booking links to hotels' websites
- Access to Google Insights for customer behavior analysis
- Listing Process
- Create Google Business Profile to manage property information
- Add hotel details including photos, amenities, and contact information
- Share rates and availability through manual, partner, or API methods
- API Integration
- API allows real-time property information synchronization
- Three delivery modes: Pull, Changed Pricing, and ARI
- Manual updates suitable for smaller properties
- Connectivity partners handle technical aspects
- Advertising Options
- Hotel ads can appear above free listings
- Multiple payment options available: commissions, manual CPC, CPC%
- Ads ranked based on partner bids and ad quality
- Best Practices
- Provide complete property information and relevant keywords
- Respond promptly to customer reviews
- Keep listings updated with pricing and trends
- Monitor guest feedback for improvement opportunities