Highlights add dimension and make hair look fuller. Use bleach or lighter dye one to two shades lighter than base. Apply to dry hair, cover hairline with vaseline if desired. Use applicator tool or baby toothbrush, follow box instructions. Apply thin stripes from roots to ends, feathering towards roots
New range offers 100% grey coverage with anti-brass results. Triple Care routine protects colour, scalp and hair. Features cool undertone ash shades
Babylights create natural-looking highlights using fine coloring technique. Balayage highlights aim for sun-kissed appearance without colored sections. Flamboyage combines ombre and balayage using adhesive strips. Ombré highlights blend color from roots to tips in gradient. Sombré highlights create subtle ombré effect with gradual blending
Ancient Assyrians used natural dyes like henna and indigo. Celtic people dyed their hair blonde using lime. Medieval and Renaissance recipes included bleaching and coloring methods. First synthetic hair dye created by L'Oréal in 1907
Luxus has two salons in Beyoğlu, Istanbul's historic cosmopolitan district. First professional hair salon opened in 1932 by Russian immigrant Alexander. Pera (formerly Beyoğlu) was once a cosmopolitan cultural center
Classic blonde combines bright blonde with sandy tones for natural look. Platinum blonde suits fair to medium skin tones, requires high maintenance. Ashy pearl blonde exudes elegance, works best with cool undertones. Dark dirty blonde creates natural-polished effect with subtle transitions