A person ruling with unlimited authority. One with undisputed influence or power
Author Robert Cialdini studied compliance psychology after being easily persuaded. Six basic psychological principles guide compliance tactics. Material self-interest rule is not included but acknowledged as important
"In the name of" signifies acting under authority or representing someone. Used in legal, religious, and everyday contexts. Can justify actions for justice, progress, love, or other causes
To assert facts or beliefs firmly, stating them with confidence. To assert authority by making clear behavior that one has power. To assert rights or claims by insisting on having them. To assert oneself forcefully to gain attention
Author Robert Cialdini studied compliance psychology after being easily persuaded. Research combined laboratory experiments with participant observation. Six basic psychological principles guide compliance tactics
Dry cleaning logo uses house on clothing hanger with golden color. Amusement park logo features rides and balloons with blue and yellow. Soda location logo combines soda with pink and blue