German multinational manufacturer of personal care products and adhesives. Headquartered in Hamburg, Germany with over 160 affiliates worldwide. Owns brands including Nivea, Tesa, Labello, and Coppertone. Maxingvest AG owns 50.49% of shares
Nivea is a German personal care brand owned by Beiersdorf Global AG. Brand name comes from Latin "snow-white". First products launched in 1906 with soap and 1911 with signature creme. Labello launched in 1909 as first lip care product in sliding tube packaging