New Search Ads 360 rebuilt using Google Ads technology. Platform now supports most new Google Ads features. Improved support for Microsoft Advertising and Yahoo! Japan
Banner ads embed graphics on web pages to drive traffic to advertisers. First banner ads appeared nearly two decades ago. Can be static or animated and reach over 2 million websites
Text-based ads shown on Google search results pages. Ads appear when users search for specific products/services. First point of contact for potential customers
Performance Max combines multiple Google advertising channels into one campaign. Uses AI to show ads across Search, Shopping, YouTube, Display, Discover, Gmail, and Maps. Requires different setup and optimization approach than other campaign types
YouTube offers 6 different ad formats: non-video, in-feed, skippable/non-skippable in-stream, bumper, masthead. Non-video ads appear alongside content, ideal for lower budgets. In-feed ads show alongside search results, best for niche content. Skippable ads play before/during videos, pay only for first 30 seconds. Non-skippable ads require 15-second duration, pay per 1,000 views
Accesses over 26 billion keywords for 130 countries. Offers 130+ website audits and competitor analysis. Includes AI-powered content writing and optimization tools. Provides PPC campaign creation and tracking capabilities. Features social media posting and reporting tools