Create AdWords account at adwords.google.com. Select "Search Network only" campaign type. Choose geographic location targeting. Set manual bid strategy and daily budget
CPC is calculated by dividing advertiser cost by number of clicks. Different platforms use different attribution models for conversions. AdWords attributes all conversions to last paid ad click. Google Analytics offers various attribution models for conversions
Bing Ads is Microsoft's alternative to Google AdWords. Ads appear across Microsoft networks including Bing, AOL, and Yahoo. Users can create multiple accounts with Bing Ads