Bigen is Japan's No. 1 bestselling hair color series. Brand has shipped over 300 million units since 1984. Products developed with attention to effective and long-lasting color
At-home blonde coloring is challenging, especially for dark natural hair. Professional bleaching recommended for very dark or light blonde results. Research evaluated formulas, ingredients, and application ease
Baby blonde is a natural, nearly platinum shade with sun-bleached undertones. It's a youthful look rather than all-over bright white blonde
Dark hair needs light blonde highlights, warm hair benefits from yellow tones. Skin tone determines whether to use silver or gold jewelry. Dirty blonde hair works best for balayage, platinum blonde isn't suitable