Short jokes are easier to remember and perform. Joking requires multiple brain areas, making longer jokes less effective. Laughter is evolutionary, but joke-telling is recent development
More brands will partner with TikTok influencers, especially micro influencers. Popular songs will continue to be used in TikTok videos. Hashtags will remain crucial for video discovery. User-generated content will become increasingly important for marketers. Authenticity and vulnerability will be valued by users