• Gündem
  • Alışveriş
  • Finans
  • YaCevap
  • Video
  • Görsel
  • Ana Sayfa
  • İnsanlar
  • Sinema
  • Coğrafya
  • Kurum
  • Bilim
  • Aygıt
  • Müzik
  • Yazılım
  • Canlılar
  • İlaç
  • Olay
  • Gida
  • Otomobil
  • Kimyasal Bileşim
  • Hastalık
  • Diğerleri
  • Buradasın
    • Yawiki ›
    • Diğerleri ›

    Predictably Irrational

    en.wikipedia.org sitesinden görsel

    Yazeka

    Arama sonuçlarına dayanarak oluşturuldu

    Predictably Irrational, Dan Ariely tarafından 2008'de yayımlanan ve davranışsal iktisat alanında temel eserlerden biri olan bir kitaptır. İnsanların rasyonel davrandığı varsayımını çürüterek, duyguların, sosyal normların ve zihinsel kısayolların kararlarımızı nasıl etkilediğini inceler.

    Kitap, beklentilerin, karşılaştırma eğilimlerinin ve sahip olma duygusunun (endowment effect) davranışlarımızı şekillendirdiğini örneklerle açıklar. Ayrıca pazarlamacıların bu önyargıları nasıl kullandığını ele alır.

    Ariely, bireylerin ve toplumların daha iyi kararlar alabilmesi için bu gizli güçlerin farkında olmanın önemini vurgular. Özellikle yatırım ve tüketim alışkanlıklarında bu bilgilerin uygulanabileceğini belirtir.

    Daha fazla
    normalsozluk.com
    pimco.com
    blinkist.com
    teammateme.com

    Kısa bilgiler

    • Yazar:
      Dan Ariely

    Bilim kitapları

    Hızlı ve
    Yavaş
    Düşünme
    2011
    Escape
    from
    Freedom
    Drive
    2009
    The 48
    Laws of
    Power
    2000
    Prens
    1513
    Man's
    Search
    for Meaning
    1946
    Sevme
    Sanatı
    1956
    Voynich
    el yazması
    Antikırılganlık
    2012
    The Black
    Swan
    2007
    Tüm liste
    Yanıt, yapay zeka tarafından internetteki kaynaklara dayanarak oluşturulmuştur. Hatalar içerebilir.
    Yazeka hakkındaen.wikipedia.org
    • © 2025 Yandex
    • Gizlilik politikası
    • Kullanıcı sözleşmesi
    • Hata bildir
    • Şirket hakkında
    {"89he0":{"state":{"logoProps":{"url":"https://yandex.com.tr"},"formProps":{"action":"https://yandex.com.tr/search","searchLabel":"Bul"},"services":{"activeItemId":"yawiki","items":[{"url":"https://yandex.com.tr/gundem","title":"Gündem","id":"agenda"},{"url":"https://yandex.com.tr/shopping","title":"Alışveriş","id":"shopping"},{"url":"https://yandex.com.tr/finance","title":"Finans","id":"finance"},{"url":"https://yandex.com.tr/yacevap","title":"YaCevap","id":"answers"},{"url":"https://yandex.com.tr/video/search?text=popüler+videolar","title":"Video","id":"video"},{"url":"https://yandex.com.tr/gorsel","title":"Görsel","id":"images"}]},"userProps":{"loggedIn":false,"ariaLabel":"Menü","plus":false,"birthdayHat":false,"child":false,"isBirthdayUserId":true,"className":"PortalHeader-User"},"userIdProps":{"flag":"skin","lang":"tr","host":"yandex.com.tr","project":"yawiki","queryParams":{"utm_source":"portal-yawiki"},"retpath":"https%3A%2F%2Fyandex.com.tr%2Fyawiki%2Fothers%2Fpredictably_irrational%2F0oCgpydXc5MDM3NDM0GAQJ-snW%3Flr%3D213%26text%3Dyawiki%26ncrnd%3D63754","tld":"com.tr"},"suggestProps":{"selectors":{"form":".HeaderForm","input":".HeaderForm-Input","submit":".HeaderForm-Submit","clear":".HeaderForm-Clear","layout":".HeaderForm-InputWrapper"},"suggestUrl":"https://yandex.com.tr/suggest/suggest-ya.cgi?show_experiment=222&show_experiment=224","deleteUrl":"https://yandex.com.tr/suggest-delete-text?srv=web&text_to_delete=","suggestPlaceholder":"Yapay zeka ile bul","platform":"desktop","hideKeyboardOnScroll":false,"additionalFormClasses":["mini-suggest_theme_tile","mini-suggest_overlay_tile","mini-suggest_expanding_yes","mini-suggest_prevent-empty_yes","mini-suggest_type-icon_yes","mini-suggest_personal_yes","mini-suggest_type-icon_yes","mini-suggest_rich_yes","mini-suggest_overlay_dark","mini-suggest_large_yes","mini-suggest_copy-fact_yes","mini-suggest_clipboard_yes","mini-suggest_turboapp_yes","mini-suggest_expanding_yes","mini-suggest_affix_yes","mini-suggest_carousel_yes","mini-suggest_traffic_yes","mini-suggest_re-request_yes","mini-suggest_source_yes","mini-suggest_favicon_yes","mini-suggest_more","mini-suggest_long-fact_yes","mini-suggest_hide-keyboard_yes","mini-suggest_clear-on-submit_yes","mini-suggest_focus-on-change_yes","mini-suggest_short-fact_yes","mini-suggest_app_yes","mini-suggest_grouping_yes","mini-suggest_entity-suggest_yes","mini-suggest_redesigned-navs_yes","mini-suggest_title-multiline_yes","mini-suggest_type-icon-wrapped_yes","mini-suggest_fulltext-highlight_yes","mini-suggest_fulltext-insert_yes","mini-suggest_lines_multi"],"counter":{"service":"yawiki_com_tr_desktop","url":"//yandex.ru/clck/jclck","timeout":300,"params":{"dtype":"stred","pid":"0","cid":"2873"}},"noSubmit":false,"formAction":"https://yandex.com.tr/search","tld":"com.tr","suggestParams":{"srv":"serp_com_tr_desktop","wiz":"TrWth","yu":"6480673251754545584","lr":213,"uil":"tr","fact":1,"v":4,"use_verified":1,"safeclick":1,"skip_clickdaemon_host":1,"rich_nav":1,"verified_nav":1,"rich_phone":1,"use_favicon":1,"nav_favicon":1,"mt_wizard":1,"history":1,"nav_text":1,"maybe_ads":1,"icon":1,"hl":1,"n":10,"portal":1,"platform":"desktop","mob":0,"extend_fw":1,"suggest_entity_desktop":"1","entity_enrichment":"1","entity_max_count":"5"},"disableWebSuggest":false},"context":{"query":"","reqid":"1754545655213921-16994161833519360285-balancer-l7leveler-kubr-yp-sas-178-BAL","lr":"213","aliceDeeplink":"{\"text\":\"yawiki\"}"},"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"89hew01-0-1"},"ui":"desktop","service":"yawiki","fast":{"name":"entitysearch","subtype":"header"}}}}},"type":"entitysearch","subtype":"header"},"89he1":{"state":{"links":[{"id":"main","title":"Ana Sayfa","url":"/yawiki","target":"_self"},{"id":"people","title":"İnsanlar","url":"/yawiki/people","target":"_self"},{"id":"film","title":"Sinema","url":"/yawiki/film","target":"_self"},{"id":"geography","title":"Coğrafya","url":"/yawiki/geography","target":"_self"},{"id":"organization","title":"Kurum","url":"/yawiki/organization","target":"_self"},{"id":"science","title":"Bilim","url":"/yawiki/science","target":"_self"},{"id":"device","title":"Aygıt","url":"/yawiki/device","target":"_self"},{"id":"music","title":"Müzik","url":"/yawiki/music","target":"_self"},{"id":"software","title":"Yazılım","url":"/yawiki/software","target":"_self"},{"id":"organism","title":"Canlılar","url":"/yawiki/organism","target":"_self"},{"id":"medicine","title":"İlaç","url":"/yawiki/medicine","target":"_self"},{"id":"event","title":"Olay","url":"/yawiki/event","target":"_self"},{"id":"food","title":"Gida","url":"/yawiki/food","target":"_self"},{"id":"auto","title":"Otomobil","url":"/yawiki/auto","target":"_self"},{"id":"chemical_compound","title":"Kimyasal Bileşim","url":"/yawiki/chemical_compound","target":"_self"},{"id":"disease","title":"Hastalık","url":"/yawiki/disease","target":"_self"},{"id":"others","title":"Diğerleri","url":"/yawiki/others","target":"_self"}],"activeLinkId":"others","title":"Kategoriler","baobab":{"parentNode":{"context":{"genInfo":{"prefix":"89hew02-0-1"},"ui":"desktop","service":"yawiki","fast":{"name":"entitysearch","subtype":"header-categories"}}}}},"type":"entitysearch","subtype":"header-categories"},"89he2":{"state":{"className":"YawikiEntity-Breadcrumbs","items":[{"name":"Yawiki","url":"//yandex.com.tr/yawiki"},{"name":"Diğerleri","url":"//yandex.com.tr/yawiki/others"}],"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"89hew03-0-1"},"ui":"desktop","service":"yawiki","fast":{"name":"entitysearch","subtype":"object"}}}}},"type":"entitysearch","subtype":"object"},"89he3":{"state":{"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"89hew03-0-2"},"ui":"desktop","service":"yawiki","fast":{"name":"entitysearch","subtype":"object"}}}}},"type":"entitysearch","subtype":"object"},"89he4":{"state":{"gallery":[{"image":"//avatars.mds.yandex.net/get-entity_search/69916/102263068/SUx182_2x","largeImage":"//avatars.mds.yandex.net/get-entity_search/69916/102263068/S600xU_2x","alt":"en.wikipedia.org sitesinden görsel","searchUrl":"https://yandex.com.tr/gorsel/search?rpt=simage&noreask=1&source=qa&text=Predictably+Irrational+Dan+Ariely+kitap&img_url=http%3A//upload.wikimedia.org/wikipedia/en/c/ca/Predictably_Irrational_Book_Cover.jpg","width":151,"viewerTitle":"Predictably Irrational","srcUrl":"http://en.wikipedia.org/wiki/Predictably%20Irrational","srcHost":"en.wikipedia.org"}],"imagesLink":"//yandex.com.tr/gorsel/search?text=Predictably%20Irrational%20Dan%20Ariely%20kitap&stype=image&lr=213&parent-reqid=1754545655213921-16994161833519360285-balancer-l7leveler-kubr-yp-sas-178-BAL","galleryHeight":226,"widthFull":false,"name":"gallery","wrapInItem":false,"logParams":{"trailer":{},"poster":{}},"contextJsSrc":"//yandex.ru/ads/system/context.js","baobab":{"parentNode":{"context":{"genInfo":{"prefix":"89hew03-0-4"},"ui":"desktop","service":"yawiki","fast":{"name":"entitysearch","subtype":"object"}}}}},"type":"entitysearch","subtype":"object"},"89he5":{"state":{"title":{"search_request":"Predictably Irrational Dan Ariely kitap bilim kitapları","entref":"0oEhNydXc5MDM3NDM0OmN1c3RvbTowGAR6EEJpbGltIGtpdGFwbGFyxLHulIQ1","text":"Bilim kitapları","url":"//yandex.com.tr/search?text=Predictably%20Irrational%20Dan%20Ariely%20kitap%20bilim%20kitaplar%C4%B1&noreask=1&ento=0oEhNydXc5MDM3NDM0OmN1c3RvbTowGAR6EEJpbGltIGtpdGFwbGFyxLHulIQ1"},"logAttrs":{"subtype":"upper"},"items":[{"thumb":{"width":88,"height":132,"image":"//avatars.mds.yandex.net/get-entity_search/880505/336308014/S88x132_2x","placeholder":"#FFFFFF","hover":{"type":"fade"}},"url":"/yawiki/others/h%C4%B1zl%C4%B1_ve_yava%C5%9F_d%C3%BC%C5%9F%C3%BCnme/0oCgpydXc1NjI4MDIwGAQqR5ug","logNodeAttrs":{"externalId":{"entity":"entity-collection","id":"ruw5628020"},"index":0},"title":{"text":"Hızlı ve Yavaş Düşünme","lines":3,"maxLettersPerLine":9},"hint":{"text":"2011","lines":2,"maxLettersPerLine":14},"tooltipText":"Hızlı ve Yavaş Düşünme. 2011"},{"thumb":{"width":88,"height":132,"image":"//avatars.mds.yandex.net/get-entity_search/118532/1040178992/S88x132_2x","placeholder":"#C08A4D","hover":{"type":"fade"}},"url":"/yawiki/others/escape_from_freedom/0oCgpydXc4MDg0OTE2GAQD7xWH","logNodeAttrs":{"externalId":{"entity":"entity-collection","id":"ruw8084916"},"index":1},"title":{"text":"Escape from Freedom","lines":3,"maxLettersPerLine":9},"tooltipText":"Escape from Freedom"},{"thumb":{"width":88,"height":132,"image":"//avatars.mds.yandex.net/get-entity_search/5663642/551878330/S88x132_2x","placeholder":"#E2D4D5","hover":{"type":"fade"}},"url":"/yawiki/others/drive/0oCgtlbnczMDg3ODE3OBgEWU-fkw","logNodeAttrs":{"externalId":{"entity":"entity-collection","id":"enw30878178"},"index":2},"title":{"text":"Drive","lines":3,"maxLettersPerLine":9},"hint":{"text":"2009","lines":2,"maxLettersPerLine":14},"tooltipText":"Drive. 2009"},{"thumb":{"width":88,"height":132,"image":"//avatars.mds.yandex.net/get-entity_search/5503081/551852663/S88x132_2x","placeholder":"#E81E2A","hover":{"type":"fade"}},"url":"/yawiki/others/the_48_laws_of_power/0oCgtydXcxMDEwMTM0NxgE5OO9aw","logNodeAttrs":{"externalId":{"entity":"entity-collection","id":"ruw10101347"},"index":3},"title":{"text":"The 48 Laws of Power","lines":3,"maxLettersPerLine":9},"hint":{"text":"2000","lines":2,"maxLettersPerLine":14},"tooltipText":"The 48 Laws of Power. 2000"},{"thumb":{"width":88,"height":132,"image":"//avatars.mds.yandex.net/get-entity_search/5579913/551847190/S88x132_2x","placeholder":"#E1CBC3","hover":{"type":"fade"}},"url":"/yawiki/others/prens/0oCglydXczMTQ0ODYYBOBtcp8","logNodeAttrs":{"externalId":{"entity":"entity-collection","id":"ruw314486"},"index":4},"title":{"text":"Prens","lines":3,"maxLettersPerLine":9},"hint":{"text":"1513","lines":2,"maxLettersPerLine":14},"tooltipText":"Prens. 1513"},{"thumb":{"width":88,"height":132,"image":"//avatars.mds.yandex.net/get-entity_search/935097/336172169/S88x132_2x","placeholder":"#0E93CE","hover":{"type":"fade"}},"url":"/yawiki/others/man's_search_for_meaning/0oCgpydXc2MDcxMjA4GASeYD34","logNodeAttrs":{"externalId":{"entity":"entity-collection","id":"ruw6071208"},"index":5},"title":{"text":"Man's Search for Meaning","lines":3,"maxLettersPerLine":9},"hint":{"text":"1946","lines":2,"maxLettersPerLine":14},"tooltipText":"Man's Search for Meaning. 1946"},{"thumb":{"width":88,"height":132,"image":"//avatars.mds.yandex.net/get-entity_search/516403/336030545/S88x132_2x","placeholder":"#014868","hover":{"type":"fade"}},"url":"/yawiki/others/sevme_sanat%C4%B1/0oCgpydXczMjg4OTQwGATikph2","logNodeAttrs":{"externalId":{"entity":"entity-collection","id":"ruw3288940"},"index":6},"title":{"text":"Sevme Sanatı","lines":3,"maxLettersPerLine":9},"hint":{"text":"1956","lines":2,"maxLettersPerLine":14},"tooltipText":"Sevme Sanatı. 1956"},{"thumb":{"width":88,"height":132,"image":"//avatars.mds.yandex.net/get-entity_search/51460/260090678/S88x132_2x","placeholder":"#666056","hover":{"type":"fade"}},"url":"/yawiki/others/voynich_el_yazmas%C4%B1/0oCghydXcyNDk5ORgExMRoQw","logNodeAttrs":{"externalId":{"entity":"entity-collection","id":"ruw24999"},"index":7},"title":{"text":"Voynich el yazması","lines":3,"maxLettersPerLine":9},"tooltipText":"Voynich el yazması"},{"thumb":{"width":88,"height":132,"image":"//avatars.mds.yandex.net/get-entity_search/70370/164471075/S88x132_2x","placeholder":"#969A96","hover":{"type":"fade"}},"url":"/yawiki/others/antik%C4%B1r%C4%B1lganl%C4%B1k/0oCgp0cncyMjI2NjY4GARyXWHd","logNodeAttrs":{"externalId":{"entity":"entity-collection","id":"trw2226668"},"index":8},"title":{"text":"Antikırılganlık","lines":3,"maxLettersPerLine":9},"hint":{"text":"2012","lines":2,"maxLettersPerLine":14},"tooltipText":"Antikırılganlık. 2012"},{"thumb":{"width":88,"height":132,"image":"//avatars.mds.yandex.net/get-entity_search/5513561/551813987/S88x132_2x","placeholder":"#FDFCFC","hover":{"type":"fade"}},"url":"/yawiki/others/the_black_swan/0oCgpydXc3NzE2Mjk2GATIIhAn","logNodeAttrs":{"externalId":{"entity":"entity-collection","id":"ruw7716296"},"index":9},"title":{"text":"The Black Swan","lines":3,"maxLettersPerLine":9},"hint":{"text":"2007","lines":2,"maxLettersPerLine":14},"tooltipText":"The Black Swan. 2007"}],"list":{"scroller":{"arrowsAlignHeight":132},"type":"upper"},"more":{"text":"Tüm liste","logNode":{"name":"more","attrs":{"id":"ruw9037434:custom:0","type":"custom:0"}},"height":132,"url":"//yandex.com.tr/search?text=Predictably%20Irrational%20Dan%20Ariely%20kitap%20bilim%20kitaplar%C4%B1&noreask=1&ento=0oEhNydXc5MDM3NDM0OmN1c3RvbTowGAR6EEJpbGltIGtpdGFwbGFyxLHulIQ1"},"lazyLimit":6,"wrapInItem":false,"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"89hew03-0-7"},"ui":"desktop","service":"yawiki","fast":{"name":"entitysearch","subtype":"object"}}}}},"type":"entitysearch","subtype":"object"},"89he6":{"state":{"generalLinks":[{"id":"privacy-policy","text":"Gizlilik politikası","url":"https://yandex.com.tr/legal/privacy_policy/"},{"id":"terms-of-service","text":"Kullanıcı sözleşmesi","url":"https://yandex.com.tr/legal/tos/"},{"id":"report-error","text":"Hata bildir","url":"https://forms.yandex.com.tr/surveys/13748122.01a6645a1ef15703c9b82a7b6c521932ddc0e3f7/"},{"id":"about-company","text":"Şirket hakkında","url":"https://yandex.com.tr/project/portal/contacts/"}],"copyright":{"url":"https://yandex.com.tr","currentYear":2025},"socialLinks":[{"type":"tiktok","url":"https://redirect.appmetrica.yandex.com/serve/677728751613663494","title":"TikTok"},{"url":"https://redirect.appmetrica.yandex.com/serve/173325632992778150","type":"youtube","title":"Youtube"},{"url":"https://redirect.appmetrica.yandex.com/serve/677728793472889615","type":"facebook","title":"Facebook"},{"url":"https://redirect.appmetrica.yandex.com/serve/1182131906657966033","type":"instagram","title":"Instagram"},{"url":"https://redirect.appmetrica.yandex.com/serve/893945194569821080","type":"x","title":"X"}],"categoriesLink":[],"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"89hew04-0-1"},"ui":"desktop","service":"yawiki","fast":{"name":"portal","subtype":"footer"}}}}},"type":"portal","subtype":"footer"}}