- Natural Attractions
- Matterhorn stands at 4478 meters, Switzerland's most famous landmark
- Jungfraujoch offers views into six countries from its peak
- Ruinaulta is Switzerland's Grand Canyon formed 10,000 years ago
- Rhine Falls can be reached by ship and offers scenic hiking routes
- Mountain Resorts
- Zermatt is car-free and preserves original character
- Wildhaus combines skiing with alpine scenery
- Churfirsten range features seven peaks with stunning views
- Montreux Riviera offers vineyards and snow-covered Alps backdrop
- Cultural Highlights
- Basel has highest concentration of museums in country
- Geneva serves as "capital of peace" with UNO headquarters
- Chillon Castle is Switzerland's most visited historic building
- Swiss museums showcase transportation history and culture
- Winter Activities
- Over 5,000 kilometers of cross-country ski trails available
- Engadin Ski Marathon attracts 13,000 competitors annually
- Tobogganing and ice skating popular winter sports
- New Year's Eve celebrations include processions and fireworks