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Top 12 Free Competitor Analysis Tools

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General Purpose Tools: SE Ranking offers comprehensive SEO platform with 360º semantic analysis
Google Trends tracks competitor search mentions across geographies
SimilarWeb provides web analytics for enterprise and small businesses
SEMrush offers keyword research and internet ranking analysis
Content Analysis Tools: Ubersuggest Chrome extension shows competitor keyword competitiveness
Siteliner checks for duplicate content and broken links
VidIQ analyzes competitor video strategies and performance metrics
Buzzsumo helps identify most popular content in your sector
Technical Analysis Tools: SEO PowerSuite offers unlimited competitor analysis projects
Moz provides backlink analysis for competitor websites
BuiltWith helps determine website technology used
Spyfu tracks competitor Google positions over 16 years