TikTok is a short-form video sharing app with 1.6 billion users
Users can create videos from 3 seconds to 60 minutes
Platform works as Douyin in China
Algorithm personalizes content based on user behavior
History and Growth
Launched as A.me in 2016, rebranded to Douyin in 2016
Acquired Musical.ly in 2017 for $1 billion
Reached 800 million monthly active users by 2020
Added TikTok Shop in 2022, Stories in 2022
Key Features
Includes video editing, filters, effects, and live streaming
Offers Creator Studio and Creator Academy tools
Allows direct shopping through TikTok Shop
Features Family Safety Mode for parental control
Business and Marketing
50.6% of marketers allocate half their budgets to TikTok
Brands can run ads and collaborate with influencers
Creator Fund rewards content creators monthly
Platform faces data privacy concerns and regulatory challenges
Safety and Content
Requires users to be at least 13 years old
50% of users are between 3 and 17
Platform monitors user behavior and preferences
Safety features include Restricted Mode and Comment Care
Yanıtı değerlendir
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