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Sanrio Characters Overview

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Company Background: Sanrio creates kawaii characters for merchandise and licenses products
Company has created over 450 characters since 1973
Hello Kitty, their most successful character, was created in 1974
Notable Characters: Coro Chan (1973) is first original character, designed by Yuko Shimizu
Hello Kitty became global marketing phenomenon, worth $8 billion by 2014
Little Twin Stars (1975) are angel-like characters designed by Yōko Matsumoto
My Melody (1975) gained popularity after 1996 reader survey
Media and Distribution: Characters appear in books, animation, and video games
Sanrio hosts two theme parks: Puroland in Tokyo and Harmonyland in Ōita
Annual Character Ranking poll started in 1986
Characters appear in merchandise, merchandise, and merchandise
Notable Collaborations: Started collaborating with Sega Toys in 2008
Created special "Shining Stars" Boeing 777-300ER in 2015
Released Barbie doll "My Melody" in 2008
Created radio show "My Melo Therapy" in 2019