Microsoft renamed Azure AD to Entra ID for comprehensive identity management
Cloud-based service ensures secure access across platforms and clouds
Core Features
Uses machine learning for identity threat detection and risk-based policies
Provides Single Sign-On and Multi-Factor Authentication for secure access
Includes privileged identity management for administrative control
Offers B2B and B2C identity services for business partners and customers
Target Users
IT admins control app access and enforce multi-factor authentication
Developers integrate with existing credentials and create personalized experiences
Microsoft 365, Azure, and Dynamics 365 subscribers benefit from automatic integration
Benefits
Provides comprehensive identity governance and access pattern analysis
Ensures right people have right access to right resources
Offers scalable and secure solution for organizations of all sizes
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