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    McVitie's History Timeline

    mcvities.co.uk/about

    Yapay zekadan makale özeti

    Early Years (1809-1880)
    • Robert McVitie opened first shop in Edinburgh in 1839
    • Robert sent sons to Europe to study baking in 1844
    • Robert Jr. inherited business after Robert's death in 1880
    Growth and Innovation (1888-1945)
    • Charles Price joined in 1875, helped grow brand to McVitie & Price
    • Alexander Grant created original Digestive biscuit recipe in 1892
    • Company supplied iron ration biscuits during World War I
    • Production reduced from 370 varieties to 10 during wartime
    Notable Product Launches (1925-2018)
    • First chocolate-biscuit blend launched in 1925
    • Jaffa Cake introduced in 1927, remains VAT-free
    • Penguin brand launched in 1932, became McVitie's in 1946
    • Hobnobs launched in 1985, followed by Boasters in 1988
    Recent Developments (2014-2018)
    • Sweeet launched in 2014 as giant snuggle
    • Digestive Nibbles and Thins introduced in 2016 and 2017
    • Sweeter Together campaign launched in 2018
    • Harlesden factory celebrates 100 years of baking in 2002

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