Poster showed model Em Rose in lingerie with OnlyFans logo and social media icons
Ad featured cropped image showing her underwear and hand on chest
Complaints and Background
ASA received 12 complaints, including one from London Borough of Haringey
Complaints concerned about sexualisation and inappropriate display near schools
OnlyFans platform requires age verification and payment authorisation
Advertiser's Response
Emily Rose claimed ad was developed with audience sensibilities in mind
She argued OnlyFans branding appeared in mainstream media
Rose claimed ad was less provocative than mainstream lingerie ads
Media Owner's Position
Amplify Outdoor claimed ad was suitable for public display
They cited previous ASA ruling on similar poster
They argued OnlyFans content was not pornographic
ASA's Decision
Ad breached CAP Code rules 1.3 and 4.1
Ad was found to be overtly sexual and inappropriate for children
ASA ordered ad's removal and Em Rose to avoid similar inappropriate advertising
Yanıtı değerlendir
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