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Diet Pepsi History and Development
en.wikipedia.org/wiki/Diet_PepsiYapay zekadan makale özeti
- Origins and Early Years
- Diet Pepsi launched in 1964 as Pepsi's first sugar-free variant
- Initially marketed as Patio Diet Cola in 1963
- Became first national diet cola in US
- Competed with Coca-Cola's Tab in 1960s-1970s
- Market Position
- United States remains largest market for Diet Pepsi
- As of 2010, Diet Pepsi had 5.3% US soft drink market share
- Diet Coke gained 9.9% market share by 2010
- Sweetener Evolution
- Initially used saccharin, switched to aspartame in 1983
- Sucralose was introduced in 2012, later replaced by aspartame
- Aspartame remains safe for consumption according to regulatory agencies
- Product Variations
- Available in various flavors including wild cherry, vanilla, lemon
- Caffeine-free version produced in Australia
- Pepsi Light name used in multiple countries
- Marketing Strategy
- First product to list freshness dates on cans in 1994
- Featured celebrities including Michael J. Fox, Ray Charles, Cindy Crawford
- First cross-promotion with Top Gun film in 1987