- Core Metrics
- Free checker provides Domain Authority and Page Authority metrics without login
- Moz's proprietary DA predicts website ranking likelihood using backlink index
- Spam Score helps understand Google's view of penalized sites
- Key Analysis Components
- Shows top-ranking keywords sorted by position and estimated clicks
- Identifies top search competitors for target keywords
- Provides featured snippet opportunities for ranking keywords
- Includes backlink root domains for comprehensive backlink profile analysis
- Use Cases
- Helps benchmark competitive position and identify strengths/weaknesses
- Assists in client prospecting and potential acquisition evaluation
- Guides link outreach efforts to high-authority sites
- Enables tracking of discovered and lost linking domains
- Additional Features
- Moz Pro offers 30-day free trial with unlimited domain analysis reports
- Includes keyword data by estimated clicks and search volume
- Provides competitor analysis for same-keyword domains
- Powered by Moz's regularly growing backlink dataset