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Amazon AR Product Viewing Guide
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- What is 3D Content and AR
- 3D content adds depth to product images for realistic viewing
- AR overlays digital information onto real world using smartphones
- Customers can virtually try on products and view products in their space
- Benefits and Statistics
- Amazon saw 8X increase in AR product viewing from 2018 to 2022
- AR Virtual Try-On improved purchase conversion by 2X in 2022
- 94% of customers would use Virtual Try-On again
- View in Your Room feature improved sales by 9% on average
- Implementation Requirements
- Only sellers with Amazon Brand Registry can add 3D content
- Mobile scanning available through Amazon Seller app (iOS only)
- Content creation can be done by seller or professional creator
- Models must be approved by Amazon before display
- Technical Process
- Product scanning takes 5-10 minutes
- Approval process may take up to 72 hours
- Content uploaded through Seller Central's Image manager
- Amazon provides pre-vetted creators for non-scannable products