- Research Methodology
- Team of 4 spent 20 hours redesigning Venmo in November 2019
- Tested both experienced and inexperienced users
- Conducted competitive analysis with PayPal, Zelle, and Cash App
- User Testing Results
- Users struggled with homepage navigation and icon meanings
- Public tab and friend list placement were confusing
- Search functionality was limited and inconsistent across platforms
- Users found public feed unnecessary and privacy concerns
- Redesign Process
- Redesigned navigation bar to include pay/request and activity tabs
- Moved profile section to top for easier access
- Created two working fusion prototypes
- Implemented new features like friend list and payment slider
- Improved icon labeling and navigation organization
- Competitive Analysis
- PayPal uses bottom navbar with clear primary functions
- Zelle keeps homepage simple with essential functions
- Cash App emphasizes minimalistic layout with clear navigation
- All apps focus on fundamental money transfer functions