Paid promotion involves paying for media space and targeting specific audiences
Content promotion ensures right audience reach and maximizes brand visibility
Social platforms use algorithms to prioritize relevant content
Ad Formats
Social media advertising uses auction-based systems like cost per like
Display advertising offers fixed rates for banners and home page takeovers
Native advertising becomes increasingly popular due to ad blocker resistance
Major Platforms
Facebook provides newsfeed, display, and network advertising
Twitter offers various formats including promoted characters and cards
YouTube features search, display, and in-stream advertising options
LinkedIn offers text ads and sponsored updates through Pulse
Challenges and Solutions
Ad blockers limit display advertising visibility
Native content provides better ad blocker resistance
Platforms like BuzzFeed rely heavily on native advertising
Native content requires collaboration between publishers and marketers
Yanıtı değerlendir
{"9r4r0":{"state":{"logoProps":{"url":"https://yandex.com.tr"},"formProps":{"action":"https://yandex.com.tr/search","searchLabel":"Bul"},"services":{"activeItemId":"summary","items":[{"url":"https://yandex.com.tr/gundem/","title":"Gündem","id":"agenda"},{"url":"https://yandex.com.tr/shopping/","title":"Alışveriş","id":"shopping"},{"url":"https://yandex.com.tr/finance/","title":"Finans","id":"finance"},{"url":"https://yandex.com.tr/yacevap/","title":"YaCevap","id":"answers"},{"url":"https://yandex.com.tr/yaozet/","title":"YaÖzet","id":"summary"},{"url":"https://yandex.com.tr/travel/","title":"Seyahat","id":"travel"},{"url":"https://yandex.com.tr/video/search?text=popüler+videolar","title":"Video","id":"video"},{"url":"https://yandex.com.tr/gorsel/","title":"Görsel","id":"images"}]},"userProps":{"loggedIn":false,"ariaLabel":"Menü","plus":false,"birthdayHat":false,"child":false,"dialogProps":{"host":"yandex.com.tr","lang":"tr","project":"summary","queryParams":{"exp_flags":"skin","preset":"oceania","utm_source":"portal-summary"},"retpath":"https%3A%2F%2Fyandex.com.tr%2Fyaozet%2Feducation%2Fpaid-promotion-in-digital-marketing-id1-LlbLzgfL%3Flr%3D213%26ncrnd%3D62256","tld":"com.tr","platform":"desktop"},"className":"PortalHeader-User"},"suggestProps":{"selectors":{"form":".HeaderForm","input":".HeaderForm-Input","submit":".HeaderForm-Submit","clear":".HeaderForm-Clear","layout":".HeaderForm-InputWrapper"},"suggestUrl":"https://yandex.com.tr/suggest/suggest-ya.cgi?show_experiment=222&show_experiment=224","deleteUrl":"https://yandex.com.tr/suggest-delete-text?srv=web&text_to_delete=","suggestPlaceholder":"Yapay zeka ile bul","platform":"desktop","hideKeyboardOnScroll":false,"additionalFormClasses":["mini-suggest_theme_tile","mini-suggest_overlay_tile","mini-suggest_expanding_yes","mini-suggest_prevent-empty_yes","mini-suggest_type-icon_yes","mini-suggest_personal_yes","mini-suggest_type-icon_yes","mini-suggest_rich_yes","mini-suggest_overlay_dark","mini-suggest_large_yes","mini-suggest_copy-fact_yes","mini-suggest_clipboard_yes","mini-suggest_turboapp_yes","mini-suggest_expanding_yes","mini-suggest_affix_yes","mini-suggest_carousel_yes","mini-suggest_traffic_yes","mini-suggest_re-request_yes","mini-suggest_source_yes","mini-suggest_favicon_yes","mini-suggest_more","mini-suggest_long-fact_yes","mini-suggest_hide-keyboard_yes","mini-suggest_clear-on-submit_yes","mini-suggest_focus-on-change_yes","mini-suggest_short-fact_yes","mini-suggest_app_yes","mini-suggest_grouping_yes","mini-suggest_entity-suggest_yes","mini-suggest_redesigned-navs_yes","mini-suggest_title-multiline_yes","mini-suggest_type-icon-wrapped_yes","mini-suggest_fulltext-highlight_yes","mini-suggest_fulltext-insert_yes","mini-suggest_lines_multi"],"counter":{"service":"summary_com_tr_desktop","url":"//yandex.ru/clck/jclck","timeout":300,"params":{"dtype":"stred","pid":"0","cid":"2873"}},"noSubmit":false,"formAction":"https://yandex.com.tr/search","tld":"com.tr","suggestParams":{"srv":"serp_com_tr_desktop","wiz":"TrWth","yu":"1942711961760442822","lr":213,"uil":"tr","fact":1,"v":4,"use_verified":1,"safeclick":1,"skip_clickdaemon_host":1,"rich_nav":1,"verified_nav":1,"rich_phone":1,"use_favicon":1,"nav_favicon":1,"mt_wizard":1,"history":1,"nav_text":1,"maybe_ads":1,"icon":1,"hl":1,"n":10,"portal":1,"platform":"desktop","mob":0,"extend_fw":1,"suggest_entity_desktop":"1","entity_enrichment":"1","entity_max_count":"5"},"disableWebSuggest":false},"context":{"query":"","reqid":"1760442833519127-25406711171164876-balancer-l7leveler-kubr-yp-klg-100-BAL","lr":"213","aliceDeeplink":"{\"text\":\"\"}"},"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"9r4rw01-0-1"},"ui":"desktop","service":"summary","fast":{"name":"summary","subtype":"header_tr"}}}}},"type":"summary","subtype":"header_tr"},"9r4r1":{"state":{"links":[{"id":"0","title":"Ana Sayfa","url":"/yaozet/","target":"_self"},{"id":"1","title":"Talimatlar","url":"/yaozet/how_to","target":"_self"},{"id":"2","title":"Eğitim","url":"/yaozet/education","target":"_self"},{"id":"3","title":"Tıp","url":"/yaozet/medicine","target":"_self"},{"id":"4","title":"Yasalar","url":"/yaozet/law","target":"_self"},{"id":"5","title":"Finans","url":"/yaozet/finance","target":"_self"},{"id":"6","title":"Oyunlar","url":"/yaozet/games","target":"_self"},{"id":"7","title":"Ürünler","url":"/yaozet/ecom","target":"_self"},{"id":"8","title":"Seyahat","url":"/yaozet/travel","target":"_self"},{"id":"9","title":"Servisler","url":"/yaozet/services","target":"_self"},{"id":"10","title":"Sinema","url":"/yaozet/cinema","target":"_self"},{"id":"11","title":"Programlama","url":"/yaozet/programming","target":"_self"},{"id":"12","title":"Otomobil","url":"/yaozet/auto","target":"_self"},{"id":"13","title":"Yemek","url":"/yaozet/food","target":"_self"},{"id":"14","title":"Bilim","url":"/yaozet/science","target":"_self"},{"id":"15","title":"Spor","url":"/yaozet/sports","target":"_self"},{"id":"16","title":"Edebiyat","url":"/yaozet/literature","target":"_self"},{"id":"17","title":"Emlak","url":"/yaozet/real_estate","target":"_self"},{"id":"18","title":"Diğer","url":"/yaozet/other","target":"_self"}],"activeLinkId":"2","title":"Kategoriler","baobab":{"parentNode":{"context":{"genInfo":{"prefix":"9r4rw02-0-1"},"ui":"desktop","service":"summary","fast":{"name":"summary","subtype":"header_categories"}}}}},"type":"summary","subtype":"header_categories"},"9r4r2":{"state":{"article":{"title":"Paid Promotion in Digital Marketing","text":"Paid promotion involves paying for media space and targeting specific audiences. Content promotion ensures right audience reach and maximizes brand visibility. Social platforms use algorithms to prioritize relevant content","detailed":{"text":"Paid promotion involves paying for media space and targeting specific audiences. Content promotion ensures right audience reach and maximizes brand visibility. Social platforms use algorithms to prioritize relevant content","chapters":[{"id":0,"theses":[{"id":0,"link":null,"text":"Paid promotion involves paying for media space and targeting specific audiences"},{"id":1,"link":null,"text":"Content promotion ensures right audience reach and maximizes brand visibility"},{"id":2,"link":null,"text":"Social platforms use algorithms to prioritize relevant content"}],"title":"Core Concepts"},{"id":1,"theses":[{"id":0,"link":null,"text":"Social media advertising uses auction-based systems like cost per like"},{"id":1,"link":null,"text":"Display advertising offers fixed rates for banners and home page takeovers"},{"id":2,"link":null,"text":"Native advertising becomes increasingly popular due to ad blocker resistance"}],"title":"Ad Formats"},{"id":2,"theses":[{"id":0,"link":null,"text":"Facebook provides newsfeed, display, and network advertising"},{"id":1,"link":null,"text":"Twitter offers various formats including promoted characters and cards"},{"id":2,"link":null,"text":"YouTube features search, display, and in-stream advertising options"},{"id":3,"link":null,"text":"LinkedIn offers text ads and sponsored updates through Pulse"}],"title":"Major Platforms"},{"id":3,"theses":[{"id":0,"link":null,"text":"Ad blockers limit display advertising visibility"},{"id":1,"link":null,"text":"Native content provides better ad blocker resistance"},{"id":2,"link":null,"text":"Platforms like BuzzFeed rely heavily on native advertising"},{"id":3,"link":null,"text":"Native content requires collaboration between publishers and marketers"}],"title":"Challenges and Solutions"}],"keypoints":null},"type":"text","categoryId":"education","url":"https://digitalmarketinginstitute.com/resources/lessons/content-outreach_paid-promotion_ts7j","urlProcessed":"https://yandex.com.tr/yaozet/education/paid-promotion-in-digital-marketing-id1-LlbLzgfL/education/paid-promotion-in-digital-marketing-id1-LlbLzgfL","pageUrl":"https://yandex.com.tr/yaozet/education/paid-promotion-in-digital-marketing-id1-LlbLzgfL?lr=213","sharingPath":"education/paid-promotion-in-digital-marketing-id1-LlbLzgfL"},"pageUrl":"https://yandex.com.tr/yaozet/education/paid-promotion-in-digital-marketing-id1-LlbLzgfL?lr=213","header":{"title":"Paid Promotion in Digital Marketing","subtitle":"Yapay zekadan makale özeti","homeUrl":"/yaozet/","sourceUrl":"https://digitalmarketinginstitute.com/resources/lessons/content-outreach_paid-promotion_ts7j","hasShare":true,"canUseNativeShare":false,"extralinksItems":[{"variant":"reportFeedback","reportFeedback":{"feature":"YaOzet","title":"Bu yanıtta yanlış olan nedir?","checkBoxLabels":[{"value":"Uygunsuz veya aşağılayıcı yanıt"},{"value":"Bilgi az"},{"value":"Bilgi güncel değil"},{"value":"Görüntüleme hataları"},{"value":"Diğer"}]}}],"categoryUrl":"/yaozet/education","categoryTitle":"Eğitim"},"feedbackProps":{"feature":"Summary","baseProps":{"metaFields":{"yandexuid":"1942711961760442822","reqid":"1760442833519127-25406711171164876-balancer-l7leveler-kubr-yp-klg-100-BAL"}},"positiveCheckboxLabels":[{"value":"Yanıtı çok beğendim"},{"value":"Yanıtta gerekli bilgiler var"},{"value":"Kolay anlaşılır"},{"value":"Diğer"}],"negativeCheckboxLabels":[{"value":"Uygunsuz veya aşağılayıcı yanıt"},{"value":"Bilgi az"},{"value":"Bilgi güncel değil"},{"value":"Görüntüleme hataları"},{"value":"Diğer"}]},"isHermione":false,"dialogStoreProps":{"baseUrl":""},"globalStoreProps":{"imageBackendUrl":"https://yandex.com.tr/images-apphost/image-download?cbird=171","query":"","retina":false,"avatarId":"0","isMacOS":false,"isEmbeddedFuturis":false,"brand":"yazeka","device":{"isIOS":false,"platform":"desktop"},"neuroMordaUrl":"","advChatParams":{"advLabelProps":{"compactAdvLabel":false},"needPrerenderCounter":false},"disableUrlParamsModification":false,"feedbackBaseProps":{"featureName":"summary","metaFields":{"yandexuid":"1942711961760442822","reqid":"1760442833519127-25406711171164876-balancer-l7leveler-kubr-yp-klg-100-BAL"}},"adapterName":"summary"},"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"9r4rw03-0-1"},"ui":"desktop","service":"summary","fast":{"name":"summary_item_response"}}}}},"type":"summary_item_response"},"9r4r3":{"state":{"isIndex":false,"form":{"name":"yaozet","action":"/yaozet/create","validatePath":"/yaozet/create/json"},"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"9r4rw04-0-1"},"ui":"desktop","service":"summary","fast":{"name":"summary","subtype":"right-column"}}}}},"type":"summary","subtype":"right-column"},"9r4r4":{"state":{"generalLinks":[{"id":"privacy-policy","text":"Gizlilik politikası","url":"https://yandex.com.tr/legal/privacy_policy/tr/"},{"id":"terms-of-service","text":"Kullanıcı sözleşmesi","url":"https://yandex.com.tr/legal/yaozet_termsofuse"},{"id":"report-error","text":"Hata bildir","url":"https://forms.yandex.com.tr/surveys/13748122.01a6645a1ef15703c9b82a7b6c521932ddc0e3f7/"},{"id":"about-company","text":"Şirket hakkında","url":"https://yandex.com.tr/project/portal/contacts/"}],"copyright":{"url":"https://yandex.com.tr","currentYear":2025},"socialLinks":[{"url":"https://www.tiktok.com/@yandex.turkiye","type":"tiktok","title":"TikTok"},{"url":"https://www.youtube.com/@YandexTurkiye","type":"youtube","title":"Youtube"},{"url":"https://www.facebook.com/YandexComTr","type":"facebook","title":"Facebook"},{"url":"https://www.instagram.com/yandex__turkiye/","type":"instagram","title":"Instagram"},{"url":"https://x.com/yndxturkiye","type":"x","title":"X"}],"categoriesLink":[],"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"9r4rw05-0-1"},"ui":"desktop","service":"summary","fast":{"name":"summary","subtype":"footer_tr"}}}}},"type":"summary","subtype":"footer_tr"}}