- Metrics and Basics
- Domain Authority (DA) measures overall domain strength from 0 to 100
- Page Authority (PA) evaluates specific web page strength from 0 to 100
- Both metrics are calculated using Moz's algorithms and link profiles
- Tool Features
- DA PA Checker provides dual metric assessment of website authority
- Tool analyzes link profiles and content relevance
- Advanced versions offer competitive score comparison features
- Applications
- Helps formulate SEO strategies and content optimization
- Assists in backlink quality assessment
- Enables benchmarking against competitors
- Challenges and Future
- Metrics are dynamic and subject to changes over time
- Contextual analysis required for accurate interpretation
- Future trends include integration with comprehensive SEO suites