- General Trends
- Polyester became new staple fiber in clothing
- Wide, pointy lapels appeared on sport and suit jackets
- Bellbottoms jeans became popular fashion trend
- Casual clothing became mainstream
- Designer names and labels became widely used
 
- North America
- Bellbottoms jeans moved into cultural mainstream
- T-shirts emerged as major fashion statement
- Boys increasingly wore shorts for casual wear
- Bermuda shorts gave way to shorter lengths
 
- Europe
- Shorts and knee socks virtually disappeared on older boys
- Pan-European styles began appearing
- Casual styles became more popular than traditional suits
- Jeans became fashion statement for boys
 
- England
- Scouts switched to long pants in 1969
- State secondary schools required uniforms
- Boys increasingly got long pants suits at younger ages
- Private schools continued requiring shorts for older boys
 
- France
- Casual styles gained popularity
- Boys increasingly wore jeans and "T"-shirts
- Girls began wearing pants, both short and long
- Casual clothes had distinctive American look
 
- Germany
- Shorts became more casual wear
- Denim became very popular
- Lederhosen became popular for younger boys
- Fashion easily breached Iron Curtain
 
- Italy
- Casual clothing became part of pan-European style
- Boys increasingly wore jeans
- Shorts still common for summer wear
- Singlets and flip flops became popular