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Amazon Seller Central vs Vendor Central Comparison

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Seller Central Overview: Third-party sellers use ASC to sell directly to consumers on Amazon Marketplace
Sellers can choose between individual or professional seller status
Offers two fulfillment options: self-fulfillment or Amazon Fulfillment by Amazon (FBA)
Provides free analytics and messaging control
Requires strict product feed requirements and can have high fulfillment costs
Vendor Central Overview: First-party sellers use Vendor Central to sell wholesale to Amazon
Requires invitation from Amazon buyer to join
Amazon handles all logistics and customer service
Offers simplified business model with A+ Content access
Provides increased revenue through bulk sales
Has limited pricing control and longer payment processing times
Hybrid Approach: Some businesses can use both ASC and Vendor Central simultaneously
Useful for products not sold on Amazon's retail channel
Requires specific permissions for both platforms
Helps when Amazon doesn't purchase all stock or when products are out of season