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Saudi Arabia's First Electric Car Company
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- Company Overview
- Ceer is Saudi Arabia's first electric vehicle manufacturer
- Company will design, manufacture and sell vehicles with BMW technology
- Projected to create 30,000 direct and indirect jobs
- Will attract over USD 150 million FDI
- Projected to contribute USD 8 billion GDP by 2034
- Leadership
- Crown Prince Mohammed bin Salman leads the company
- James DeLuca serves as CEO with 40+ years automotive experience
- Mohammed Abuazzah leads corporate communications
- Ahmed Alahdal oversees governance and board activities
- Key Roles
- Christopher Goodey leads manufacturing operations
- Markus Leitner serves as Chief Technical Officer
- Robert Melville leads design department
- Joerg Schuessler manages financial operations
- Christina Murray oversees internal audit
- Company Vision
- Aims to make battery electric vehicles mainstream in Saudi Arabia
- Focuses on affordable, reliable and state-of-the-art vehicles
- Plans to develop cutting-edge technologies including infotainment and autonomous driving