Google, Doodle yaparak aşağıdaki amaçları gerçekleştirir: Özel gün ve olayları kutlama. Farkındalık yaratma. Kültürel çeşitliliği vurgulama. Kullanıcılara deneyim sunma. Eğitim. İlk Doodle, 1998 yılında Google kurucuları Larry Page ve Sergey Brin tarafından, Burning Man Festivali'ne katılımlarını duyurmak amacıyla tasarlanmıştır.
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