Google AdWords'te yedi ana reklam kampanyası türü bulunmaktadır: 1. Arama Ağı Kampanyaları. 2. Görüntülü Reklam Kampanyaları. 3. Video Kampanyaları. 4. Alışveriş Kampanyaları. 5. Uygulama Kampanyaları. 6. Harita Kampanyaları. 7. Resim Kampanyaları.
Google kategori listesi (Google Product Categories), Google'ın resmi yardım sayfasında mevcuttur. Ayrıca, Google Merchant Center içinde de ürün kategorilerine erişim sağlayabilirsiniz.
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