724Rent, Yakaya Turizm Otomotiv Oto Kiralama Ltd. Şti. adlı firmaya aittir 1.
Firma, 2018 yılında araç kiralama ve turizm sektörüne girmiştir 23. Filosunun tamamı kaskolu olan 724Rent, Türkiye'de yaygın ofisleri ve geniş araç filosu ile günlük, aylık ve yıllık olarak araç kiralama hizmeti vermektedir 23.
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