Kawaii ayıcık ifadesi, sevimlilik ve tatlılık anlamlarına gelen Japonca "kawaii" kelimesiyle ilişkilendirilebilir. Ayrıca, "kawaii" genel olarak peluş oyuncak ayı gibi cuddly hayvanları tanımlamak için de kullanılır.
"Kawaii" Japonca'da "sevimli, tatlı" anlamına gelir. Bu terim, Japon pop kültüründe eğlence, giyim, gıda, oyuncak, kişisel görünüm, davranış ve tavırlarda göze çarpan bir akım haline gelmiştir.
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