Öykü Fashion, 2019 yılında bir kadın ve ona destek olan bir adam tarafından kurulan bir markadır. ÖY, "öykü"den gelmektedir. KÜ, "Kürşat"tan gelmektedir. Öykü küçük patron, Kürşat ise büyük patron olarak anılmaktadır.
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