1974 yılında Hobi Kozmetik bünyesinde kurulan marka, 2010 yılında Hindistan merkezli FMCG şirketi Dabur International tarafından satın alınmıştır 13. Ancak, markanın merkezi ve üretim tesisleri Türkiye'de bulunmaktadır 4.
Hobby markası, 1974 yılında kurulan Hobi Kozmetik bünyesinde yer almaktadır. 2010 yılında, Hindistan merkezli hızlı tüketim ürünleri (FMCG) şirketi Dabur International tarafından satın alınmıştır.
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