{"jqlo0":{"state":{"logoProps":{"url":"https://yandex.com.tr"},"formProps":{"action":"https://yandex.com.tr/search","searchLabel":"Bul"},"services":{"activeItemId":"answers","items":[{"url":"https://yandex.com.tr/gundem","title":"Gündem","id":"agenda"},{"url":"https://yandex.com.tr/shopping","title":"Alışveriş","id":"shopping"},{"url":"https://yandex.com.tr/finance","title":"Finans","id":"finance"},{"url":"https://yandex.com.tr/yacevap","title":"YaCevap","id":"answers"},{"url":"https://yandex.com.tr/video/search?text=popüler+videolar","title":"Video","id":"video"},{"url":"https://yandex.com.tr/gorsel","title":"Görsel","id":"images"}]},"userProps":{"loggedIn":false,"ariaLabel":"Menü","plus":false,"birthdayHat":false,"child":false,"isBirthdayUserId":true,"className":"PortalHeader-User"},"userIdProps":{"flag":"skin","lang":"tr","host":"yandex.com.tr","project":"neurolib","queryParams":{"utm_source":"portal-neurolib"},"retpath":"https%3A%2F%2Fyandex.com.tr%2Fyacevap%2Fc%2Fekonomi-ve-finans%2Fq%2Fturkiye-finans-in-logosu-neden-degisti-506670788%3Flr%3D213%26ncrnd%3D72029","tld":"com.tr"},"suggestProps":{"selectors":{"form":".HeaderForm","input":".HeaderForm-Input","submit":".HeaderForm-Submit","clear":".HeaderForm-Clear","layout":".HeaderForm-InputWrapper"},"suggestUrl":"https://yandex.com.tr/suggest/suggest-ya.cgi?show_experiment=222&show_experiment=224","deleteUrl":"https://yandex.com.tr/suggest-delete-text?srv=web&text_to_delete=","suggestPlaceholder":"Yapay zeka ile bul","platform":"desktop","hideKeyboardOnScroll":false,"additionalFormClasses":["mini-suggest_theme_tile","mini-suggest_overlay_tile","mini-suggest_expanding_yes","mini-suggest_prevent-empty_yes","mini-suggest_type-icon_yes","mini-suggest_personal_yes","mini-suggest_type-icon_yes","mini-suggest_rich_yes","mini-suggest_overlay_dark","mini-suggest_large_yes","mini-suggest_copy-fact_yes","mini-suggest_clipboard_yes","mini-suggest_turboapp_yes","mini-suggest_expanding_yes","mini-suggest_affix_yes","mini-suggest_carousel_yes","mini-suggest_traffic_yes","mini-suggest_re-request_yes","mini-suggest_source_yes","mini-suggest_favicon_yes","mini-suggest_more","mini-suggest_long-fact_yes","mini-suggest_hide-keyboard_yes","mini-suggest_clear-on-submit_yes","mini-suggest_focus-on-change_yes","mini-suggest_short-fact_yes","mini-suggest_app_yes","mini-suggest_grouping_yes","mini-suggest_entity-suggest_yes","mini-suggest_redesigned-navs_yes","mini-suggest_title-multiline_yes","mini-suggest_type-icon-wrapped_yes","mini-suggest_fulltext-highlight_yes","mini-suggest_fulltext-insert_yes","mini-suggest_lines_multi"],"counter":{"service":"neurolib_com_tr_desktop","url":"//yandex.ru/clck/jclck","timeout":300,"params":{"dtype":"stred","pid":"0","cid":"2873"}},"noSubmit":false,"formAction":"https://yandex.com.tr/search","tld":"com.tr","suggestParams":{"srv":"serp_com_tr_desktop","wiz":"TrWth","yu":"3213739631754811983","lr":213,"uil":"tr","fact":1,"v":4,"use_verified":1,"safeclick":1,"skip_clickdaemon_host":1,"rich_nav":1,"verified_nav":1,"rich_phone":1,"use_favicon":1,"nav_favicon":1,"mt_wizard":1,"history":1,"nav_text":1,"maybe_ads":1,"icon":1,"hl":1,"n":10,"portal":1,"platform":"desktop","mob":0,"extend_fw":1,"suggest_entity_desktop":"1","entity_enrichment":"1","entity_max_count":"5"},"disableWebSuggest":false},"context":{"query":"","reqid":"1754812031965347-10740550569685011495-balancer-l7leveler-kubr-yp-vla-98-BAL","lr":"213","aliceDeeplink":"{\"text\":\"\"}"},"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"jqlow01-0-1"},"ui":"desktop","service":"neurolib","fast":{"name":"neuro_library","subtype":"header"}}}}},"type":"neuro_library","subtype":"header"},"jqlo1":{"state":{"links":[{"id":"main","url":"/yacevap","title":"Ana Sayfa","target":"_self"},{"id":"technologies","url":"/yacevap/c/teknoloji","title":"Teknoloji","target":"_self"},{"id":"psychology-and-relationships","url":"/yacevap/c/psikoloji-ve-iliskiler","title":"Psikoloji ve İlişkiler","target":"_self"},{"id":"science-and-education","url":"/yacevap/c/bilim-ve-egitim","title":"Bilim ve Eğitim","target":"_self"},{"id":"food","url":"/yacevap/c/yemek","title":"Yemek","target":"_self"},{"id":"culture-and-art","url":"/yacevap/c/kultur-ve-sanat","title":"Kültür ve Sanat","target":"_self"},{"id":"tv-and-films","url":"/yacevap/c/filmler-ve-diziler","title":"Filmler ve Diziler","target":"_self"},{"id":"economics-and-finance","url":"/yacevap/c/ekonomi-ve-finans","title":"Ekonomi ve Finans","target":"_self"},{"id":"games","url":"/yacevap/c/oyun","title":"Oyun","target":"_self"},{"id":"sport","url":"/yacevap/c/spor","title":"Spor","target":"_self"},{"id":"beauty-and-style","url":"/yacevap/c/guzellik-ve-moda","title":"Güzellik ve Moda","target":"_self"},{"id":"useful-tips","url":"/yacevap/c/faydali-ipuclari","title":"Faydalı İpuçları","target":"_self"},{"id":"auto","url":"/yacevap/c/otomobil","title":"Otomobil","target":"_self"},{"id":"law","url":"/yacevap/c/hukuk","title":"Hukuk","target":"_self"},{"id":"travel","url":"/yacevap/c/seyahat","title":"Seyahat","target":"_self"},{"id":"animals-and-nature","url":"/yacevap/c/hayvanlar-ve-doga","title":"Hayvanlar ve doğa","target":"_self"},{"id":"health","url":"/yacevap/c/saglik","title":"Sağlık","target":"_self"},{"id":"other","url":"/yacevap/c/diger","title":"Diğer","target":"_self"}],"activeLinkId":"economics-and-finance","title":"Kategoriler","baobab":{"parentNode":{"context":{"genInfo":{"prefix":"jqlow02-0-1"},"ui":"desktop","service":"neurolib","fast":{"name":"neuro_library","subtype":"header-categories"}}}}},"type":"neuro_library","subtype":"header-categories"},"jqlo2":{"state":{"tld":"com.tr","markdown":"**Türkiye Finans'ın logosu, \"Hayata Katılım Bankası\" stratejisini benimsemek ve kurumsal kimliğini yenilemek amacıyla değişti** [```1```](https://thebrandage.com/2018/05/23/turkiye-finans-logosunu-degistirdi-8650/)[```2```](https://www.aa.com.tr/tr/isdunyasi/finans/turkiye-finans-kurumsal-kimligini-yeniledi/644905).\n\nBu değişimle birlikte logo, mint yeşili tonlarında daha modern bir tasarımla yenilendi ve yazı karakteri değiştirildi [```1```](https://thebrandage.com/2018/05/23/turkiye-finans-logosunu-degistirdi-8650/)[```2```](https://www.aa.com.tr/tr/isdunyasi/finans/turkiye-finans-kurumsal-kimligini-yeniledi/644905).","sources":[{"sourceId":1,"url":"https://thebrandage.com/2018/05/23/turkiye-finans-logosunu-degistirdi-8650/","title":"Türkiye Finans Logosunu Değiştirdi – The Brand Age","shownUrl":"https://thebrandage.com/2018/05/23/turkiye-finans-logosunu-degistirdi-8650/"},{"sourceId":2,"url":"https://www.aa.com.tr/tr/isdunyasi/finans/turkiye-finans-kurumsal-kimligini-yeniledi/644905","title":"Anadolu Ajansı","shownUrl":"https://www.aa.com.tr/tr/isdunyasi/finans/turkiye-finans-kurumsal-kimligini-yeniledi/644905"},{"sourceId":3,"url":"https://www.sonhaberler.com/turkiye-finans-kurumsal-kimligini-yeniledi-haber-618386","title":"Türkiye Finans, Kurumsal Kimliğini Yeniledi - Son Haberler","shownUrl":"https://www.sonhaberler.com/turkiye-finans-kurumsal-kimligini-yeniledi-haber-618386"},{"sourceId":4,"url":"https://www.marketingturkiye.com.tr/haberler/turkiye-finans-kurum-kimligini-yeniledi/","title":"Türkiye Finans Kurum Kimliğini Yeniledi | Marketing Türkiye","shownUrl":"https://www.marketingturkiye.com.tr/haberler/turkiye-finans-kurum-kimligini-yeniledi/"},{"sourceId":5,"url":"https://www.maxihaber.net/turkiye-finans-kurumsal-kimligini-yeniledi/","title":"Türkiye Finans Kurumsal Kimliğini Yeniledi - Maxi Haber »...","shownUrl":"https://www.maxihaber.net/turkiye-finans-kurumsal-kimligini-yeniledi/"}],"isHermione":false,"headerProps":{"header":"Türkiye Finans'ın logosu neden değişti?","homeUrl":"/yacevap","categoryUrl":"/yacevap/c/ekonomi-ve-finans","categoryTitle":"Ekonomi ve Finans","canUseNativeShare":false,"extralinksItems":[{"variant":"reportFeedback","reportFeedback":{"feature":"YazekaAnswers","title":"Bu yanıtta yanlış olan ne?","checkBoxLabels":[{"value":"Uygunsuz veya aşağılayıcı yanıt"},{"value":"Soruma yanıt verilmedi"},{"value":"Bilgi hataları var"},{"value":"Bilgi yetersiz"},{"value":"Bilgi güncel değil"},{"value":"Görüntüleme hataları"},{"value":"Yanıtta kullanılan kaynaklar güvenilir değil"},{"value":"Bu soru için yanıt gerekmiyor"},{"value":"Diğer"}]}}],"tags":[{"href":"/yacevap/t/finans","text":"#Finans"},{"href":"/yacevap/t/bankacilik","text":"#Bankacılık"},{"href":"/yacevap/t/logo","text":"#Logo"},{"href":"/yacevap/t/markakimligi","text":"#MarkaKimliği"},{"href":"/yacevap/t/gorseltasarim","text":"#GörselTasarım"}]},"suggestProps":{"suggestItems":[{"id":0,"text":"Logo değişimi müşteri algısını nasıl etkiledi?","url":"/search?text=T%C3%BCrkiye+Finans+logo+de%C4%9Fi%C5%9Fiminin+m%C3%BC%C5%9Fteri+alg%C4%B1s%C4%B1na+etkisi&promo=force_neuro"},{"id":1,"text":"Türkiye Finans'ın yeni logosu nasıl tasarlandı?","url":"/search?text=T%C3%BCrkiye+Finans%27%C4%B1n+yeni+logosu+nas%C4%B1l+tasarland%C4%B1%3F&promo=force_neuro"},{"id":2,"text":"Hayata Katılım Bankası stratejisi nedir?","url":"/search?text=T%C3%BCrkiye+Finans%27%C4%B1n+Hayata+Kat%C4%B1l%C4%B1m+Bankas%C4%B1+stratejisi&promo=force_neuro"},{"id":-1,"url":"/search?text=T%C3%BCrkiye+Finans%27%C4%B1n+logosu+neden+de%C4%9Fi%C5%9Fti%3F&promo=force_neuro","text":"Daha fazla bilgi"}]},"feedbackProps":{"feature":"YazekaAnswers","baseProps":{"metaFields":{"yandexuid":"3213739631754811983","reqid":"1754812031965347-10740550569685011495-balancer-l7leveler-kubr-yp-vla-98-BAL"}},"positiveCheckboxLabels":[{"value":"Yanıtı çok beğendim"},{"value":"Yanıtta gerekli bilgiler var"},{"value":"Kolay anlaşılır"},{"value":"Diğer"}],"negativeCheckboxLabels":[{"value":"Uygunsuz veya aşağılayıcı yanıt"},{"value":"Soruma yanıt verilmedi"},{"value":"Bilgi hataları var"},{"value":"Bilgi yetersiz"},{"value":"Bilgi güncel değil"},{"value":"Görüntüleme hataları"},{"value":"Yanıtta kullanılan kaynaklar güvenilir değil"},{"value":"Bu soru için yanıt gerekmiyor"},{"value":"Diğer"}]},"dialogStoreProps":{"baseUrl":"","baseUrlWs":""},"globalStoreProps":{"imageBackendUrl":"https://yandex.com.tr/images-apphost/image-download?cbird=171","query":"","retina":false,"avatarId":"0","isHermione":false,"isMacOS":false,"tld":"com.tr","isEmbeddedFuturis":false,"isLoggedIn":false,"brand":"yazeka","reqId":"1754812031965347-10740550569685011495-balancer-l7leveler-kubr-yp-vla-98-BAL","device":{"isIOS":false,"platform":"desktop"}},"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"jqlow03-0-1"},"ui":"desktop","service":"neurolib","fast":{"name":"neuro_library","subtype":"question"}}}}},"type":"neuro_library","subtype":"question"},"jqlo3":{"state":{"relatedMaterials":[{"favicons":["https://favicon.yandex.net/favicon/v2/https://bek.com.tr/isler/logo/turkiye-finans-katilim-bankasi-749%3fo=tematik?size=16&stub=1","https://favicon.yandex.net/favicon/v2/https://www.brandsoftheworld.com/logo/turkiye-finans?size=16&stub=1","https://favicon.yandex.net/favicon/v2/https://thebrandage.com/2018/05/23/turkiye-finans-logosunu-degistirdi-8650/?size=16&stub=1","https://favicon.yandex.net/favicon/v2/https://www.marketingturkiye.com.tr/haberler/turkiye-finans-kurum-kimligini-yeniledi/?size=16&stub=1","https://favicon.yandex.net/favicon/v2/https://www.aa.com.tr/tr/isdunyasi/finans/turkiye-finans-kurumsal-kimligini-yeniledi/644905?size=16&stub=1"],"href":"/yacevap/c/ekonomi-ve-finans/q/turkiye-finans-logosunu-kim-tasarladi-3545934229","header":"Türkiye Finans logosunu kim tasarladı?","teaser":"Türkiye Finans logosunu Yetkin Başarır tasarlamıştır.","tags":[{"href":"/yacevap/t/tasarim","text":"#Tasarım"},{"href":"/yacevap/t/marka","text":"#Marka"},{"href":"/yacevap/t/grafiktasarim","text":"#GrafikTasarım"}]}],"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"jqlow04-0-1"},"ui":"desktop","service":"neurolib","fast":{"name":"neuro_library","subtype":"related"}}}}},"type":"neuro_library","subtype":"related"},"jqlo4":{"state":{"tld":"com.tr","isIos":false,"isQuestionPage":true,"baobab":{"parentNode":{"context":{"genInfo":{"prefix":"jqlow05-0-1"},"ui":"desktop","service":"neurolib","fast":{"name":"neuro_library","subtype":"ask_question"}}}}},"type":"neuro_library","subtype":"ask_question"},"jqlo5":{"state":{"generalLinks":[{"id":"privacy-policy","text":"Gizlilik politikası","url":"https://yandex.com.tr/legal/privacy_policy/"},{"id":"terms-of-service","text":"Kullanıcı sözleşmesi","url":"https://yandex.com.tr/legal/tos/"},{"id":"report-error","text":"Hata bildir","url":"https://forms.yandex.com.tr/surveys/13748122.01a6645a1ef15703c9b82a7b6c521932ddc0e3f7/"},{"id":"about-company","text":"Şirket hakkında","url":"https://yandex.com.tr/project/portal/contacts/"}],"copyright":{"url":"https://yandex.com.tr","currentYear":2025},"socialLinks":[{"url":"https://www.tiktok.com/@yandex.turkiye","type":"tiktok","title":"TikTok"},{"url":"https://www.youtube.com/@YandexTurkiye","type":"youtube","title":"Youtube"},{"url":"https://www.facebook.com/YandexComTr","type":"facebook","title":"Facebook"},{"url":"https://www.instagram.com/yandex__turkiye/","type":"instagram","title":"Instagram"},{"url":"https://x.com/yndxturkiye","type":"x","title":"X"}],"categoriesLink":[],"disclaimer":"Seçili sitelerdeki metinlere göre Yazeka tarafından oluşturulan yanıtlardır. Hatalar içerebilir. Önemli bilgileri kontrol ediniz.","baobab":{"parentNode":{"context":{"genInfo":{"prefix":"jqlow06-0-1"},"ui":"desktop","service":"neurolib","fast":{"name":"neuro_library","subtype":"footer"}}}}},"type":"neuro_library","subtype":"footer"}}