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    H. J. Heinz Company

    Gıda Üreticisi

    Genel bilgiler

    H. J. Heinz Company, merkezi Pittsburgh, Pennsylvania'da bulunan bir işlenmiş gıda üreticisi olarak faaliyet göstermektedir.

    Şirketin kökenleri, 1876 yılında ilk kez ketçap üretimi gerçekleştiren Henry Heinz'e dayanmaktadır. Heinz, ürün yelpazesini genişletirken «57 Çeşit ürün» sloganıyla tanınmıştır ve bu slogan bugün hala ürün ambalajlarında kullanılmaktadır.

    Heinz'in çeşitli gıda ürünleriyle dünya çapında tanınan bir marka haline gelmesi, şirketin köklü tarihine ve ürün çeşitliliğine dayanmaktadır.

    www.haberler.com

    Kısa bilgiler

    • Kuruluş tarihi:
      Ocak 1869
    • Çalışan sayısı:
      24.500 (2014)
    • Web sitesi:
      heinz.com

    İlgili gündem

    Grey Poupon’un hardal devrimi ve World’s Best Ketchup’un gurme meydan okumasıyla Amerikan süpermarket raflarındaki lezzet savaşları büyüyor. Tat, algı ve pazarlamanın birleştiği bu yolculuk, ketçap ve hardalın kültürel yükselişini anlatıyor aslında.
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