Procedure for Placement of Materials on Yandex Internet Media Places

This document is a translation of Procedure for Placement of Materials on Yandex Internet Media Places in English. In case of conflict between the Turkish version of Procedure for Placement of Materials on Yandex Internet Media Places and this translation - only the Turkish version of Procedure for Placement of Materials on Yandex Internet Media Places is legally binding. The Turkish version of Procedure for Placement of Materials on Yandex Internet Media Places can be found here: https://yandex.com.tr/legal/media_procedure/?lang=tr.

Yandex provides the services related to placement of media advertising (the Services) subject to advertiser’s compliance with the following terms and conditions, unless otherwise provided by respective agreement.

1. For placement of advertising materials (banner format), advertiser shall send to Yandex the request for placement either through the web interface or in writing in the form of the Insertion Order (“IO”). The form of the IO could be provided by Yandex to the advertiser upon request. The advertiser undertakes to sign the IO and to send the scan copy of the IO to Yandex via email, while the original of the IO shall also be sent to Yandex via mail or courier. Yandex shall confirm (email to suffice) the acceptance of the IO within three (3) business days following the date of receipt of the IO. In case advertiser fails to deliver the original of the IO, Yandex may suspend placement of advertising materials until the delivery of the original of the IO, without any compensations and/or refunds to advertiser.

2. Yandex shall, within one (1) business day, inform the advertiser regarding the possibility to place the advertising materials as requested by the advertiser.

3. If placement of advertising materials is possible, advertiser undertakes, within one (1) business day following the response from Yandex, to confirm the intention to reserve placement of advertising materials by notifying Yandex via the web interface or via email.

3.1. The confirmation of the order shall contain the following terms and conditions requested by the advertiser: name of the advertiser, name of the advertising campaign; description of the Services; targeting; type of placement (dynamic or static); period of placement, number of impressions, approximate cost of the ordered Services; other conditions and settings applicable to the requested Services.

4. Upon completion of the requirements set in the clauses 1-3 above, Yandex shall finally confirm the placement of advertising materials by making reservation in its advertising system and shall notify the advertiser either in writing or through the web interface within one (1) business day upon completion of the requirements set in the clause 3 above.

5. The advertiser shall provide advertising materials to Yandex no later than two (2) business days prior to the agreed launch date of the respective advertising campaign. The advertising materials shall be provided within the following working hours: from 8 a.m. to 4 p.m. CET. The advertising materials should also comply with the requirements set by Yandex and applicable law.

6. Yandex shall place the advertising materials within the timeframes specified in the respective order subject to the compliance with the following conditions:

6.1. The invoice for the respective Services has been duly paid by the advertiser and the payment was received by Yandex (if the Services are provided on an advance payment basis) or

6.2. The invoice for the respective Services has been issued or accounted in the Yandex system (if the Services are provided on a deferred payment basis).

7. In case the advertising materials provided by the advertiser do not comply with the requirements set by Yandex (including, but not limited to Yandex advertising policy) or applicable law, the advertiser shall either modify the respective advertising materials or cancel placement thereof.

8. Yandex is entitled to refuse placement of any advertising material when:

8.1. advertiser fails to provide advertising materials as set in the clause 5 above;

8.2. The advertising materials do not comply with the requirements set by Yandex (including, but not limited to Yandex advertising policy) or applicable law and the advertiser has failed to modify advertising materials or to cancel placement as set in the clause 7 above;

8.3. The requirements of the clause 6 above have not been met.

9. If Yandex is entitled to refuse placement of the advertising materials under the clause 8 above, Yandex, acting in its own discretion, has the right to either:

9.1. Postpone the agreed launch date of the respective advertising campaign proportionally to the delay in case the advertising materials were provided in breach of the requirements set in the clause 5 above;

9.2. Agree with the advertiser on the correction of the launch date of the respective advertising campaign (if applicable); or 9.3. Reduce the period of placement proportionally to the delay in case the advertising materials were provided in breach of the requirements set in the clause 5 above (without any adjustments to the cost of the Services due to be paid by the advertiser).

10. The advertiser has the right to cancel the placement of advertising materials in full or in part or to amend the requested placement terms and conditions (clause 3.1 above), which is subject to prior approval by Yandex, by sending to Yandex an advanced written notice (either via web interface, in the form of the IO or via email) twenty (20) calendar days prior to the agreed launch date of the respective advertising campaign.

11. In case the advertiser fails to notify Yandex according to the requirements set in the clause 10 above, Yandex is entitled to charge the advertiser for the following amounts (% of the cost of Services in respect of which the advertiser fails to comply with the notification deadlines):

11.1. 10% (ten percent) of the cost of Services in the case the advertiser sends the notice between twenty (20) and five (5) calendar days prior to the agreed launch date of the respective advertising campaign; or

11.2. 100% (one hundred percent) of the cost of Services in the case the advertiser sends the notice five (5) calendar days or less prior to the agreed launch date of the respective advertising campaign.

12. In case Advertiser uses the “Audience” Service (https://audience.yandex.ru) for the purposes of placement of media advertising on the Yandex Internet Media Spaces, the Advertiser undertakes to comply with the provisions of the document “Audience: Terms of Service” available on the Internet at https://yandex.com.tr/legal/audience_tos.

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Date of publication: 18.08.2017

Previous version of the document: https://yandex.com.tr/legal/media_procedure/27062016.

Previous version of the document: https://yandex.com.tr/legal/media_procedure/27052014.