List of products and services restricted or limited for advertising in Turkey

This document is a translation of List of products and services restricted or limited for advertising in Turkey in English. In case of conflict between the Turkish version of List of products and services restricted or limited for advertising in Turkey and this translation - only the Turkish version of List of products and services restricted or limited for advertising in Turkey is legally binding. The Turkish version of List of products and services restricted or limited for advertising in Turkey can be found here:

This List of Goods and Services Restricted or Limited for Advertising in Turkey is an integral part of the Agreement. Terms used herein shall have the meaning ascribed to them in Yandex.Direct Online Advertising Service Terms and Conditions located on the Internet at:

1. Advertising of the following products/services (and producers/sellers of the relevant products/services) shall be restricted on Yandex services with Location-Based Targeting on Turkey*:

  • alcoholic beverages (and any activities associated with their use);

  • tobacco products, any products associated with their use;

  • drugs or any activity facilitating and stimulants;

  • medical drugs and services, including hospitals, pharmacies and doctors;

  • weapons;

  • services of mediums, astrologers, clairvoyants (fortune telling, etc.);

  • matchmaking (dating services for finding a match, marriage brokerage, etc.);

  • gambling, including casinos, online casinos and all products/services adjuvant to organization and staging of gambling, including accessory products for gambling and related resources;

  • pornography (and resources with such content);

  • prostitution and sexual services;

  • abortions and any related services;

  • legal, audit services and their providers;

  • tax advice, legal advice, medical advice;

  • massage;

  • stripping and strip clubs;

  • immediate weight loss: any related services and products;

  • services of hackers;

  • services and products to defraud/bypass intellectual property protection systems, for telephone conversation tapping and similar systems;

  • hidden advertising;

  • lotteries and sports betting;

  • food additives;

  • goods for adults (erotic and sexual).

2. Advertising of the following products/services are permitted for placement, provided that specific legal requirements contained below are met:

  • telemarketing and activities encouraging shopping;

  • advertising aimed at children;

  • comparative advertising;

  • discount sales

2.1. Advertising of telemarketing and promotional activities are permitted if the Ad clearly identifies:

  • market price of products handed out under certain conditions as gifts with the purchase of other products;

  • term of promotional lotteries and similar activities; and

  • time of announcement of results and distribution of prizes.

2.2. Advertising aimed at children shall comply with the following requirements:

  • It is prohibited to create an impression in the Advertising for minors that possession of the advertised product puts one in a superior position to one's peers or leads to adverse effects for persons who do not possess/purchase the product/service;

  • The Advertising shall not contain price indications that might confuse children as to the actual purchase price of the product/service or create an impression that the product is affordable for families of any income;

  • The Advertising shall not use children's inexperience, trust and lack of knowledge to encourage them to purchase products/services; urge children to make their parents/guardians purchase certain products/services, undermine children's confidence in their parents/guardians/tutors/teachers;

  • The Advertising shall not portray children in dangerous situations, encourage them to communicate with strangers;

  • The Advertising shall warn of the necessary precautions (if any) when using the advertised product in order to avoid damage to health and the environment;

  • The Advertising shall not understate the level of knowledge and skills required to use the advertised product;

  • The Advertising shall not contain images of children playing with or using equipment or objects which may be dangerous for themselves or their environment;

  • The Advertising shall contain no information, including images, that could mislead the child as to size, functions and/or lifetime of the advertised product; and

  • The Advertising must not exploit parents’ feelings (love, care, loyalty) towards their children.

2.3. Comparative Advertising (e.g., comparisons of products with those of other manufacturers) shall meet the following requirements:

  • they shall contain no indication of the name of the product, service, trademark, logo, company name or other distinctive elements compared with;

  • the compared products/services shall meet the same requirements and be designed for the same purpose as the advertised product/service;

  • in case a region of origin is stated for one compared product or service, the other one should be from the same region of origin;

  • the comparison should be based on objective, measurable, numerical data; proved by scientific tests, reports or documents;

  • the Advertising shall comply with the principles of fair competition and not mislead the consumer (for example, must not claim exceptional features for the product).

2.4. Advertisements of discount sales are allowed only if the Advertising indicates the discount amount or percentage and the exact beginning and end dates of the discount. In the event that the envisaged discount is for or less than 2 weeks, certain additional information must also be indicated such as the amount, brand, model and other specifics of the goods and services which are subject to discount, the price without the discount and discounted price.

2.5. Advertisements for the Services of Private Hospitals and Private Healthcare Institutions Offering Outpatient Diagnostic and Treatment Services

Advertisements for the services of private hospitals and private healthcare institutions offering outpatient diagnostic and treatment services are limited to cover only their service areas and the services which they will be providing, and to serve the purpose of protecting and improving health by informing the public.

However, such institutions must avoid:

  • Breaching professional ethical rules in publicity.

  • Using publicity to create demand.

  • Engaging in activities that lead to unfair competition for other hospitals.

  • Providing information about therapeutic healthcare services in their web site.

  • Using deceptive, misleading publicity.

  • Using publicity that is based on practices which are not scientifically proven or established medical methods.

  • Engaging in activities that lead to unfair competition for other healthcare institutions.

2.6. Advertisements for the Services of Medical Institutions Offering Beauty and Cosmetic Services

Beauty and esthetics centers include private medical institutions which operate under the name of beauty salons, hair transplant centers or beauty institutes and offers people skin and body care, acupuncture therapy, make-up, epilation and similar services for beauty and esthetic purposes.

  • These institutions should only operate as part of a medical institution and hold a Certificate of Conformance.

  • Advertisements may not include price details or any services not provided by the medical institution.

  • Expressions which may lead to an increased demand for services and/or the term "discount" may not be used in advertisements.

  • Registered names may not be used by medical institutions without written permission of the registration holder.

  • For the prevention of unfair competition and any misunderstanding on the part of citizens, medical institutions may not use any names used by public healthcare institutions, either as their trade name or in their signs.

  • They may not engage in advertising, promotion or similar activities which may be deceptive or misleading or create panic in society.

  • Beauty salons, which may operate independently or as part of a center, may engage in advertisement, briefing or promotional activities, inform consumers and describe their practices in advertising materials with regards to their services, methods and any kinds of tools and devices that they utilize.

2.7. Advertisement of Services Provided by Physicians and Dentists

Acceptable advertisements include those which contain the name, area of specialization approved pursuant to the statute on medical specialization and academic title of physicians and dentists, as well as their examination hours and the location where they receive their patients.

However, physicians and dentists must avoid:

  • Advertising while performing their profession.

  • Being involved in commercial advertising.

  • Giving a commercial appearance to medical profession and healthcare institutions.

  • Being involved in acts which may be deceptive or misleading or cause panic in people.

  • Being involved in acts which may cause unfair competition among their colleagues.

  • Advertising themselves in their articles.

  • Having others write letters of thanks which serve promotional purposes.

2.8. Advertisements for Drugs and Food Supplements

Advertising of drugs and food supplements is only possible provided that the following requirements are met:

  • Prescription drugs may never be advertised.

  • Expressions stating that they have the property of preventing, treating or curing a disease or referring to such properties may not be used.

  • The labelling, presentation and advertising of food supplements may not contain any expressions which state, imply or emphasize that an adequate and balanced diet can't provide enough nutrients.

  • The domain and URL address(es) of the food operator of the food supplement may not include any promotion or advertising in breach of legislation. The use of promotion or advertising that is in breach of legislation in a domain or URL address(es) that is not owned by such operator is unacceptable.

2.9. Advertising of Pharmacies and Pharmaceutical Warehouses

  • Pharmacies may engage in no advertising activities.

  • Promotion and advertising of the activities of pharmaceutical warehouses may be done without using laudatory statements, referring to a therapeutic property which doesn't exist or exaggerating the effects.

2.10. Advertising of Cosmetics

Cosmetics include all preparations or substances that are intended to be applied on different parts of the human body such as the epidermis, nails, hair, body hair, lips and outer genitalia, the teeth and oral mucosa with the sole or primary purpose of cleaning them, perfuming them, changing their appearance and/or correcting body odors and/or protecting them or keeping them in good condition. The text, names, trade names, images, figurative patterns or other forms used in advertising may not attribute to the products any characteristics which they don't actually possess. No implication may be made to that effect either.

2.11. Advertising of Opticianry Services

Opticianry services may only be advertised provided that the following requirements are met:

  • False advertising may not be done for opticians.

  • In their electronic materials, opticians may not use any names other than the optician's name registered in their license.

2.12. Advertising of Ambulances, Emergency Medical Service Vehicles and Ambulance Services

  • Providers of ambulance services may not engage in acts or promotional activities which, in breach of medical deontology and professional ethical rules, deceive or mislead people, leave the impression that they receive and treat patients outside the scope of services included in their license or cause unfair competition against other services.

  • Briefing and promotional activities may be done by providers of ambulance services for the purpose of protecting health and introducing and improving emergency healthcare services. Such briefing and promotional activities may not include misleading or exaggerated information or statements the accuracy of which isn't scientifically proven.

Promotion and advertising of ambulance services may be done to inform the public about their fields of service, services to be provided, details of their opening and similar subjects.


* Please note that this list is not exhaustive and is subject to amendments and revisions both in case of changes in applicable advertising legislation or Yandex advertising policies.

Prior to allowing placement of any Advertising on Yandex services, Yandex shall be entitled to request from the Advertiser the documents (copies thereof) confirming compliance of the advertising materials with all the applicable legal requirements.

Date: 04.02.2019

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