List of products and services restricted or limited for advertising in Turkey

This document is a translation of List of products and services restricted or limited for advertising in Turkey in English. In case of conflict between the Turkish version of List of products and services restricted or limited for advertising in Turkey and this translation - only the Turkish version of List of products and services restricted or limited for advertising in Turkey is legally binding. The Turkish version of List of products and services restricted or limited for advertising in Turkey can be found here: https://yandex.com.tr/legal/adv_rules/?lang=tr

This List of Goods and Services Restricted or Limited for Advertising in Turkey is an integral part of the Agreement. Terms used herein shall have the meaning ascribed to them in Yandex.Direct Online Advertising Service Terms and Conditions located on the Internet at: https://yandex.com.tr/legal/oferta_direct.

1. Advertising of the following products/services (and producers/sellers of the relevant products/services) shall be restricted in Yandex.Direct with Location-Based Targeting on Turkey*:

  • alcoholic beverages (and any activities associated with their use);

  • tobacco products, any products associated with their use;

  • drugs or any activity facilitating and stimulants;

  • medical drugs and services, including hospitals, pharmacies and doctors;

  • weapons;

  • services of mediums, astrologers, clairvoyants (fortune telling, etc.);

  • matchmaking (dating services for finding a match, marriage brokerage, etc.);

  • gambling, including casinos, online casinos and all products/services adjuvant to organization and staging of gambling, including accessory products for gambling and related resources;

  • pornography (and resources with such content);

  • prostitution and sexual services;

  • abortions and any related services;

  • legal, audit services and their providers;

  • tax advice, legal advice, medical advice;

  • massage;

  • stripping and strip clubs;

  • immediate weight loss: any related services and products;

  • services of hackers;

  • services and products to defraud/bypass intellectual property protection systems, for telephone conversation tapping and similar systems;

  • hidden advertising;

  • lotteries and sports betting;

  • food additives.

2. Advertising of the following products/services are permitted for placement, provided that specific legal requirements contained below are met:

  • telemarketing and activities encouraging shopping;

  • advertising aimed at children;

  • comparative advertising;

  • discount sales

2.1. Advertising of telemarketing and promotional activities are permitted if the Ad clearly identifies:

  • market price of products handed out under certain conditions as gifts with the purchase of other products;

  • term of promotional lotteries and similar activities; and

  • time of announcement of results and distribution of prizes.

2.2. Advertising aimed at children shall comply with the following requirements:

  • It is prohibited to create an impression in the Advertising for minors that possession of the advertised product puts one in a superior position to one's peers or leads to adverse effects for persons who do not possess/purchase the product/service;

  • The Advertising shall not contain price indications that might confuse children as to the actual purchase price of the product/service or create an impression that the product is affordable for families of any income;

  • The Advertising shall not use children's inexperience, trust and lack of knowledge to encourage them to purchase products/services; urge children to make their parents/guardians purchase certain products/services, undermine children's confidence in their parents/guardians/tutors/teachers;

  • The Advertising shall not portray children in dangerous situations, encourage them to communicate with strangers;

  • The Advertising shall warn of the necessary precautions (if any) when using the advertised product in order to avoid damage to health and the environment;

  • The Advertising shall not understate the level of knowledge and skills required to use the advertised product;

  • The Advertising shall not contain images of children playing with or using equipment or objects which may be dangerous for themselves or their environment;

  • The Advertising shall contain no information, including images, that could mislead the child as to size, functions and/or lifetime of the advertised product; and

  • The Advertising must not exploit parents’ feelings (love, care, loyalty) towards their children.

2.3. Comparative Advertising (e.g., comparisons of products with those of other manufacturers) shall meet the following requirements:

  • they shall contain no indication of the name of the product, service, trademark compared with;

  • the compared products/services shall meet the same requirements and be designed for the same purpose as the advertised product/service; and

  • the Advertising shall comply with the principles of fair competition and not mislead the consumer (for example, must not claim exceptional features for the product).

2.4. Advertisements of discount sales are allowed only if the Advertising indicates the discount amount or percentage and the exact beginning and end dates of the discount. In the event that the envisaged discount is for or less than 2 weeks, certain additional information must also be indicated such as the amount, brand, model and other specifics of the goods and services which are subject to discount, the price without the discount and discounted price.

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* Please note that this list is not exhaustive and is subject to amendments and revisions both in case of changes in applicable advertising legislation or Yandex advertising policies.

Prior to allowing placement of any Advertising in the Yandex.Direct, Yandex shall be entitled to request from the Advertiser the documents (copies thereof) confirming compliance of the advertising materials with all the applicable legal requirements.