CPA

Yandex Metrica Name Description Type Filtering option Date added
ym:ev:expense<currency>EcommerceCPA CPA, purchase

The cost of one purchase. How it's calculated: Expenses / Number of purchases.

Built on the Purchases set.

currency yes 2020-02-01
ym:ev:goal<goal_id>expense<currency>ReachCPA CPA, conversion

The cost of one conversion. How it's calculated: Expenses / Conversions.

currency yes 2020-02-01
ym:ev:goal<goal_id>expense<currency>VisitCPA CPA, converted session

The cost per converted session. How it's calculated: Expenses / Converted sessions.

currency yes 2020-02-01
ym:ev:goal<goal_id>expense<currency>UserCPA CPA, converted user

The cost per converted user. How it's calculated: Expenses / Converted users.

currency yes 2020-02-01
Yandex Metrica Name Description Type Filtering option Date added
ym:ev:expense<currency>EcommerceCPA CPA, purchase

The cost of one purchase. How it's calculated: Expenses / Number of purchases.

Built on the Purchases set.

currency yes 2020-02-01
ym:ev:goal<goal_id>expense<currency>ReachCPA CPA, conversion

The cost of one conversion. How it's calculated: Expenses / Conversions.

currency yes 2020-02-01
ym:ev:goal<goal_id>expense<currency>VisitCPA CPA, converted session

The cost per converted session. How it's calculated: Expenses / Converted sessions.

currency yes 2020-02-01
ym:ev:goal<goal_id>expense<currency>UserCPA CPA, converted user

The cost per converted user. How it's calculated: Expenses / Converted users.

currency yes 2020-02-01