Cost revenue ratio

Yandex Metrica Name Description Type Filtering option Date added
ym:ev:expense<currency>EcommerceCRR Share of Ad Spending for E-commerce revenue

Share of advertising expenses in the total revenue passed to Yandex Metrica as E-commerce data. How it's calculated: Expenses for the selected dimension / Total E-commerce revenue for the selected dimension.

Built on the Purchases set.

percents yes 2020-02-01
ym:ev:goal<goal_id>expense<currency>CRR Share of Ad Spending by goal

Share of advertising expenses for the selected goal How it's calculated: Expenses for the selected dimension / Goal value for the selected dimension.

percents yes 2020-02-01
Yandex Metrica Name Description Type Filtering option Date added
ym:ev:expense<currency>EcommerceCRR Share of Ad Spending for E-commerce revenue

Share of advertising expenses in the total revenue passed to Yandex Metrica as E-commerce data. How it's calculated: Expenses for the selected dimension / Total E-commerce revenue for the selected dimension.

Built on the Purchases set.

percents yes 2020-02-01
ym:ev:goal<goal_id>expense<currency>CRR Share of Ad Spending by goal

Share of advertising expenses for the selected goal How it's calculated: Expenses for the selected dimension / Goal value for the selected dimension.

percents yes 2020-02-01