Similar users segments

To create a similar users segment, you can only use one of your own segments in the “Finished” status. You can't create similar users segments based on segments to which other Yandex Audience users have given you access.

In the Segments tab, click Create segment and choose Derivative segmentSimilar segment. Alternatively, click in the row with the original segment and choose Similar users segment. Enter the name for your new segment and choose which original segment you want to use.

Yandex Audience will select users with similar interests and online behavior based on the user data from your original segment. Users from your original segment will not end up in the new segment.

Decide how similar the users in the new segment must be to the users in the original segment. Remember: the better the users in the segment you create match the users in the original segment, the fewer cookies will be added to the created segment.

By default, the distribution of users by city and device type in the new segment will be close to the original segment. For example, if half of the users in the original segment were from and the other half from , users in the new segment will be distributed in a similar way by city. If no users can be found with the original distribution, Yandex Audience will select the most similar users regardless of their city or device type. To search for users in any city or with any type of device, disable the corresponding options.

The segment you create will be assigned the “Processing” status. Processing time depends on the settings you selected and will take at least two hours.

If the audience reach is at least 100 anonymous IDs, the segment status changes to “Finished”. You can now use it to configure your ads.

Setting up ads in Yandex Direct

Still have questions?


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