---
metadata:
  - name: generator
    content: Diplodoc Platform v5.52.0
alternate:
  - https://yandex.com.tr/support2/audience/en/appsflyer.md
  - https://yandex.com.tr/support2/audience/ru/appsflyer.md
  - https://yandex.com.tr/support2/audience/tr/appsflyer.md
  - href: en/appsflyer.md
    type: text/markdown
    title: Markdown version
  - href: llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com.tr/support2/audience/en/llms.txt

# Integration with the AppsFlyer MMP

With the [AppsFlyer](https://www.appsflyer.com/) mobile measurement platform (MMP), you can create dynamic segments and automatically send them to Yandex Audience.

To set up integration:

1. On the AppsFlyer home page, select **Engage** → **Audiences** in the menu.

     ![](./_assets/segments-appsflyer.png =300x)

2. Select the **Connections** tab and click **New connection**.

3. Select Yandex in the list of partners, then give your connection a name in the **Connection name** field.

     ![](./_assets/segments-appsflyer-1.png =550x)

4. Click **Log in with Yandex** and select the Yandex Audience account for which you want to set up the integration.

     ![](./_assets/segments-appsflyer-2.png =550x)

5. Select the type of data to send:

   - **GAID**: Mobile device IDs on Android.
   - **IDFA**: Mobile device IDs on iOS.
   - **Email**: Email addresses.
   - **Phone number**: Phone numbers.

   {% note warning %}

   1. You can enable permission to send email addresses and phone numbers in your AppsFlyer account settings.

   2. The service uses [In-Device](*in_device) attribution for GAIDs and IDFAs and [Cross-Device](*cross_device) attribution for emails and phone numbers.

   {% endnote %}

6. After creating the integration, you can add an existing audience or create a new one. To set up a new audience segment, follow [this AppsFlyer guide](https://support.appsflyer.com/hc/en-us/articles/115002689186-Audiences-guide). 

   {% note alert %}

   When creating a segment, under the advanced settings, select **Device ID** as the user ID.

   {% endnote %}

7. Wait until the segment's status shows **Success** in AppsFlyer and **Ready** in Yandex Audience. You can then start using it to configure your ads.


### Learn more

- [Setting up ads in Yandex Direct](https://yandex.com.tr/support2/audience/en/audience-in-direct.md)

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## Still have questions? {#all-pages}

{% note alert %}

Customer support agents can only assist you with campaigns associated with your username. You can see your current username it in the upper-right corner of the screen. The agent will get access to your data only when processing your request.

{% endnote %}

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{% cut "Message in WhatsApp" %}

<img src="https://yastatic.net/s3/doc-binary/src/support/direct/en/files/whatsapp-en-text.svg" style="display: block;"/>
<a href="https://wa.me/74951399193?utm_source=direct&amp;utm_medium=helpu&amp;tm_campaign=en" format="html" style="display: block; text-align: left; margin-left: 18px; color: #5889FF;">Go to WhatsApp</a>

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You can reach us from 10:00 to 19:00 GMT +3 (Moscow time) at:

**Moscow**: [+7 495 139-91-93](tel:+74951399193).

**Russia**: [8 800 700-47-45](tel:88007004745) (toll-free inside Russia).

To access your campaigns, the agent will need a [PIN code](https://yandex.com/support/direct/troubleshooting/pin-code.html).

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<iframe form-id="1435" collapsed="no" collapsible="no" form-title="Обратиться в отдел клиентского сервиса" id="all-p" width="100%" src="https://forms.yandex.ru/surveys/1435/?lang=en&title=%D0%9E%20%D1%87%D0%B5%D0%BC%20%D0%B2%D1%8B%20%D1%85%D0%BE%D1%82%D0%B8%D1%82%D0%B5%20%D1%81%D0%BF%D1%80%D0%BE%D1%81%D0%B8%D1%82%D1%8C%3F&requestid=1678345963548777-1444993988871094178-vla1-3501-vla-l7-balancer-8080-BAL-7399&iframe=1&path=%2Fsupport%2Faudience%2Ftroubleshooting%2Fstart.html&feedback_sid=8935512981673750718&mobile=false&service=audience&referer=https%3A%2F%2Fyandex.ru%2Fsupport%2Faudience%2Fdelete-data.html&url=https%3A%2F%2Fyandex.ru%2Fsupport%2Faudience%2Ftroubleshooting%2Fstart.html" frameborder="0" style="background: #FFFFFF; border-radius: 10px; padding: 18px"></iframe>

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</div>

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<div width="100%" align="center"> 
<br><br>

[![](_assets/footer.png =300x)](http://audience.yandex.com/)

</div>
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[*in_device]:
     The segment doesn't include other devices associated with the user.

[*cross_device]:
     The segment includes other devices associated with the same user.