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Contents
Help for webmasters
Working with Yandex.Webmaster
Indexing
Moving the site or mirrors
Turbo pages
Layout of search results
Site quality
Recommendations for creating sites
Site content and partner programs
Informers
References
Support service
Help for webmasters
Working with Yandex.Webmaster
About the service
New features of the service
Getting started
My sites
Site diagnostics
What to do if problems are detected
Fatal errors
Critical issues
Possible issues
Recommendations
Problems with optimization for mobile devices
Advertising filtering
Site security
What should I do if a security threat is found?
Infection chains
The antivirus verdicts
Detecting malicious code
Frequently asked questions
How to protect your site from infection
How to clean an infected site
How do I reproduce the problem myself using a virtual machine?
How to submit malicious code to Yandex experts for analysis
Ensuring site security
Summary
Introduction
Basic security principles
Internet Information Services (IIS)
Apache HTTP Server
PHP and MySQL
Active Server Pages (ASP)
Security
External web hosting
Common dedicated hosting
Virtual dedicated hosting
Dedicated hosting
Secure design
Cookies
Authentication
Components, libraries, and add-ons
Log files
Ensuring the code safety
SQL injection
XSS (cross site scripting)
How easy is it?
Further reading
Modern internet attacks
Summary
Introduction
The role of the internet in the modern malware
File storage
Perfect bait
Data source
Malicious sites
Compromised sites
Infected web servers
Private server attacks
Protection from Internet attacks
Content check
URL filtering
Endpoint protection
Web servers protection
Conclusion.
Further reading
Violations
SEO texts
Deception of mobile internet users (paid subscriptions)
Useless content, spam, excess advertising
Using SEO links for promotion (“Minusinsk”)
Undesirable programs and dangerous files
SEO links on site pages
Doorway
Keyword stuffing
Hidden text
Clickjacking
User behavior simulator
Assistance in user behavior simulation
Affiliate program
Phishing
SMS fraud
Cloaking
Dangerous redirection
Search queries
Search query analytics
Search query statistics
Statistics for pages in search results
Managing groups of queries
Trends
Recommended queries
Indexing
Crawl statistics
Pages in search results
Site structure
Check URL status
Important pages monitoring
Sitemap files
Crawl rate
Extended site statistics
Links
Internal links
External links
Website information
Site region
URL letter case
SERP links
Sitelinks
Viewing and editing sitelinks
Tools
Tools overview
Robots.txt analysis
Sitemap validator
Server response check
XML validator
Structured data validator
Access rights
Notifications
Terms and definitions
Indexing
How can I add a site to search?
How does Yandex search work?
How many site pages are included in search?
How do I improve the site ranking in the search?
Robots.txt
Using robots.txt
The User-agent directive
Disallow and Allow directives
The Sitemap directive
The Crawl-delay directive
The Clean-param directive
How to check that a robot belongs to Yandex
How do I lower the load on a site or server?
How do I lower the load on a site with subdomains?
Sitemap
Meta tags
Meta tags that Yandex takes into account
Robots meta tag and X-Robots-Tag HTTP header
How to reindex a site
Why are pages excluded from the search?
Low-value or low-demand pages
How do I prohibit indexing of the site or pages?
How do I exclude pages from the search?
Duplicate pages
Canonical URLs
Processing redirects
Indexing a site using a Yandex.Metrica tag
Subdomain indexing
Indexing localized pages
Using alternative links
Sitemap for localized pages
Languages and characters support
Indexing AJAX sites
Indexing office documents and Flash files
Moving the site or mirrors
What is a site mirror?
Is the site a mirror of another site?
Moving a website to a new domain name
Moving a website to an address with the www prefix and back
Switching a site to HTTPS
How do I keep the HTTP version of the site available?
Setup instructions for popular site platforms
Separating sites
Turbo pages
Layout of search results
Snippet
Favicon
How do I install a favicon?
Breadcrumbs
How to create the title element correctly
How to create a description meta tag correctly
Site quality
Signs of a low-quality site
How do I speed up my site?
Working with reviews
Recommendations for creating sites
Advice for webmasters
Introduction
What questions does your site answer?
Using "adult" content
Presenting information on a site
Site usability
Indexing
Site structure
Use of graphics
Common errors
Links
Changing the site's structure and design
Configuring the site display in the search results
Site content
Analysis of user behavior
Site security
Choosing the domain and hosting
Sites for mobile devices
The “Minusinsk” algorithm
Site content and partner programs
What data can be sent?
Addresses and organizations
Company information
Special snippets for organisation sites
Questions and Answers program
Creative content
Software
Essays
Recipes
Movies
Semantic page markup
Schema.org
Questions about semantic markups
Introduction to Schema.org
Supported schemas from Schema.org
Addresses and organizations
Video
FAQ
Other creative content
Software
Essays
Recipes
Product information
Movies
Microformats
hCard microformat
Description of the elements processed by Yandex
Markup processing rules
FAQ about hCard
The hRecipe microformat
Elements description
FAQ
Informers
References
Indexing errors reference
HTTP status codes reference
Robots.txt parsing errors
Sitemap errors reference
Support service
Yandex.Webmaster
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