To get structured snippets in Yandex search results for a software site, add markup to pages containing descriptions.

Snippet without semantic markup:

Snippet with semantic markup (shows the description, price and operating system):

For snippet generation, Yandex supports the following types from the standard:

The properties processed by Yandex are described below. The data type that the property value should correspond to is indicated in the table.

Property Type Description Required
description Text

Brief and extended description of the software product.

applicationSubCategory Text

Program category. For example, “Players”, “Races”, “Online game”.

Several words can be entered in the field; the snippet will use the first few values so that their combined length does not exceed 24 characters.

fileSize Integer Size. If only a number is entered in the field, the default unit of measurement will be kilobytes. You can enter measurement units (KB, MB, GB), and the size will be indicated in the unit specified. No
interactionCount Text

Number of downloads.

<meta itemprop="interactionCount" content="UserDownloads:XXX" />

where XXX is the total number of downloads.

operatingSystem Text

Operating system.

Possible values: win, windows X (where X is the OS version), xp, vista (for Windows OS), Windows Mobile (for Windows Mobile OS), Mac (for Mac OS), iOs, iPhone, iPad (for iOs), Android (for Android).

To list several versions of one OS, separate them with commas (for example, Windows 7, 8, XP, Vista).

To enter several OS's, separate them with "|" (for example, | Android | ‎iOS).

price and priceCurrency Number, Text

Price and currency. Entered as embedded properties of the nested Offer type.

To specify the currency, use the codes according to the ISO 4217 standard (for example, RUB stands for rubles).

If the price value is equal to 0, the snippet displays “Free”.


At least two optional properties should be entered in order for the snippet to be generated on the page. If the Yandex search robot decides that the regular snippet is more informative than a structured one, it will use the regular snippet.

Example of markup

<div itemscope itemtype="">
    <div itemprop="description">SplitScreen makes it possible for you to view multiple webpages on one screen!</div>
    <div itemprop="offers" itemscope itemtype=""> Program status:
        <meta itemprop="price" content="0"/>Free</div>
    <div>Size:<span itemprop="fileSize">38912</span> KB</div>
    <div>System:<span itemprop="operatingSystem">Windows 7, 8, XP, Vista | Android | ‎iOS</span></div>
    <meta itemprop="interactionCount" content="UserDownloads:2129972" />

Verify the markup with the validator.