Addresses and organizations

You can mark up the your organization details to participate in the affiliate program and improve snippets displayed in the Yandex search results.

Yandex.Directory processes the markup schemes inherited from Organization and Place. Schemes that are links (marked with a plus sign) are supported by Yandex.Directory.

Organization
Place

For these schemes, the following fields are supported (where they are defined by the standard):

  • name (Text)* − Full name of the organization.

  • url (URL)* − The site URL.

  • address (PostalAddress)* — Postal address:

    • addressCountry (Text или Country) − Country. For example, Russia. You can also specify the two-letter country code according to the ISO 3166−1 alpha-2 standard. For countries in the format schema.org/Country the following field is supported:

      • name (Text) − The country name.

    • addressLocality (Text) − City, town or village, for example, “Gadjukino”.

    • addressRegion (Text) − Region, for example “Moscow Region”.

    • postOfficeBoxNumber (Text) − P.O. box number.

    • postalCode (Text) — Postal code.

    • streetAddress (Text) − Street address, for example, “ul. Dvadtsati Shesti Bakinskikh Komissarov, 1”.

  • faxNumber (Text) — Fax number.

  • telephone (Text)* — Phone number.

  • location (Place) − Location of the organization. If an organization (or a branch) is located in a mall, the mall name must be indicated in this field.

  • geo (only GeoCoordinates; GeoShape isn't supported) — Geographic coordinates:

    • latitude (Number or Text) − Latitude, for example 29.58.

    • longitude (Number or Text) − Longitude, for example 31.08.

  • openingHours (Duration) — Working hours of the organization. Duration — Text in ISO 8601 format. May be defined as intervals during the week, first indicating days, then the times during those days. Days should be separated by a comma ",". Intervals of days and hours are indicated with a dash "-".

    • Days are indicated by two-letter abbreviations: Mo, Tu, We, Th, Fr, Sa, Su.

    • Time is indicated in the 24-hour format. For example, 15:00.

      <time
       itemprop="openingHours"
       datetime="Tu,Th 16:00−20:00">Tuesdays and Thursdays from 16.00 to 20.00
      </time>
    • If the business is open every day of the week, this can be indicated as follows:
      <time
       itemprop="openingHours"
       datetime="Mo-Su">From Monday to Sunday, around the clock
      </time>

* Required field for displaying the site's main page snippet and the structured snippet of other pages.

Note.
  • The openingHours field is supported only in schemas inherited from Organization/LocalBusiness and Place/CivicStructure.

  • If the site belongs to a chain business, you should mark up each location as a separate company.
  • All pages with markup should be linked to from the home page.

You can use the validator to check if the micro-markup is correct.

Example of markup

<div itemscope="" itemtype="http://schema.org/Organization">
  <span itemprop="name">Yandex</span>
  Contacts:
  <div itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
    Address:
    <span itemprop="streetAddress">Ulitsa Lva Tolstogo 16</span>
    <span itemprop="postalCode">199021</span>
    <span itemprop="addressLocality">Moscow</span>,
  </div>
  Telephone:<span itemprop="telephone">+7 495 739-70-00</span>,
  Fax:<span itemprop="faxNumber">+7 495 739-70-70</span>,
  Email: <span itemprop="email">pr@yandex-team.ru</span>
</div>

Specify your question about the address snippet:

The “Addresses on the map” label is displayed if the organization has two or more addresses in the same region. When you click the label, you can see the organization addresses on Yandex.Maps. In this case, the snippet doesn't display the address and phone number.

If your organization has one address but the snippet displays the “Addresses on the map” label, check the information in Yandex.Directory. To ask about editing information in Yandex.Directory, use this form.

The address snippet is displayed if the site is in the Top 30 Yandex search results. It uses the organization details published in Yandex.Directory:

  • The main page of the site is specified (for example, http://example.com).
  • The site address is the same as in Yandex.Webmaster – either with or without the www prefix and with the HTTP or HTTPS protocol.
  • The organization's contact information (city, street, house number) is specified fully.

To change the contact information in the address snippet, edit the organization card in Yandex.Maps:
  1. Find the organization in Yandex.Maps and click the Edit link.
  2. In the form that opens, enter the correct information about the organization.

The address snippet data is usually updated within a week after you change the organization card.

If you have a question about editing the organization card in Yandex.Directory, use this form.