What data can be sent?

Why should I send site content data?

Depending on your site's content, you can mark up certain data such as an office address or detailed parameters for particular pages.

This information can be used to improve your site's representation in the search results (by creating special snippets) and may also be used in other Yandex services. The way the data is processed depends on the content category. For more information on how to send the data and how Yandex is going to use it, read the help section for the relevant content category.

Below is a full list of the data types site owners can currently send. This list will expand over time.

Tell us what your question is about so we can direct you to the right specialist:

How often is markup generated?
Address snippet
“Recipes” partner program
Combining the products micro-markup and the “Products and prices” partner program
There was no suitable markup
Error in the structured data validator
Other questions about the partner program or markup

The markup is created within two weeks. If Yandex doesn't support any of the markup types on the page or the markup is incorrect, it skips it.

Learn more about the address snippet and other ways to display business information in the Yandex services in the Information about the organization section.

If the incorrect address is a part of the page description (not the address snippet), choose the “Site title and description” option from the list, describe the situation in as much detail as possible, and provide screenshots.

Specify your question about the address snippet:

The “Addresses on the map” label is displayed if the organization has two or more addresses in the same region. When you click the label, you can see the organization addresses on Yandex.Maps. In this case, the snippet doesn't display the address and phone number.

If your organization has one address but the snippet displays the “Addresses on the map” label, check the information in Yandex.Business. To ask about editing information in Yandex.Business, use this form.

The address snippet is displayed if the site is in the Top 30 Yandex search results. It uses the organization details published in Yandex.Business:

  • The main page of the site is specified (for example, http://example.com).
  • The site address is the same as in Yandex.Webmaster: either with or without the www prefix and with the HTTP or HTTPS protocol.
  • The organization's contact information (city, street, house number) is specified fully.

To change the contact information in the address snippet, edit the organization card in Yandex.Maps:
  1. Find the organization in Yandex.Maps and click the Edit link.
  2. In the form that opens, enter the correct information about the organization.

The address snippet data is usually updated within a week after you change the organization card.

If you have a question about editing the organization card in Yandex.Business, use this form.

Recipe snippets are generated only for sites related to food and cooking.

You should distinguish the micro-markup for products and the Products and prices program. If the site is connected to the “Products and prices” program and has micro-markup, priority is given to the program snippets.

The Yandex robot will be able to index the site information even without markup, and it doesn't affect displaying pages in the search results. To set the desired page description in the search results, use the Description meta tag.

For a detailed description of errors, see Structured data validator.


This feedback form is intended for questions about Yandex partner programs and markup. If you are in doubt whether you should use a particular partner program provided by other services (not Yandex), we can't comment on how it influences your site's state in the search.