Presenting information on a site

The ranking takes into account not only if the video is relevant to the query and if the information provided is full and up-to-date, but also how well it is structured and presented. Unlike printed books that use a standard way to present texts, information online can be presented in many various styles. Poor style can make the information virtually impossible to use. Yandex analyzes the usability of the information presented on a site. If the information on the page is accessible and easy to grasp and not split into multiple small blocks lost in advertising texts, the page receives a higher ranking. To avoid ranking penalties, read more about Yandex's policy on aggressive advertising.

Because the Yandex search robot doesn't perform any actions on the site, it can index only the information that is available without additional actions such as registering on the site, sending SMS messages, entering a code or an additional query. In other words, Yandex doesn't index “deep web”“”.

Main tips for placing information on the site pages:

  • The purpose of the document should be clear from the first browser screen.

  • We don't recommend using decorative elements that block users' view of the text, such as scrolling windows, hidden drop-downs, and so on.

  • If the text is large, split it into pages by major logical parts (for example, chapters but not paragraphs).

  • The text should be logical and have a neat design.


Neatly designed and well-structured pages attract users because it is easier to find information on them.

Design of the main page elements

  1. Page title.

    The page title is a text inside the <TITLE> HTML tag. It lets the search engine know what is on the page. The text inside the <title> </title> tags is displayed by the browser as the window title. In addition, this text contains the link to your site in the Yandex search results. In a way, it is the business card of your resource. The title can influcence whether users will be willing to go to your page for more information. The title can contain keywords, but it should be informative and relevant. The title should briefly describe what the site offers. It doesn't make sense to list a string of keywords here. The user won't be able to see them because they won't fit on the screen.

  2. Styles for text headers and <H1>...<H6> tags

    Well-designed text headers help the user to navigate through the page and save time. It is also easier for the Yandex robot to recognize the document structure. This is why you should put the headers in the tags according to the document hierarchy.

  3. Layout

    The page layout should meet the standards.

  4. Cross-browser compatibility

    The information on your site should be displayed correctly in all browsers. If your potential customer uses a browser that doesn't display your site correctly or doesn't display it at all, the user is very likely to leave the site .

  5. <NOINDEX>

    To prohibit a part of the page text from indexing, use the <NOINDEX> tag. Make sure that the closing tag </NOINDEX> is present where necessary.


Don't place text that users will never see on the page.