FAQ about micro markup

How is the marked up data processed? How soon is it displayed in the search results?

Microformat markup is processed at the same time when your site is indexed by the Yandex search robot. Sites are crawled at different speeds. It usually depends on how often the site is updated.

For hCard, we recommend to add URLs of marked up pages in the sitemap file to tell the robot that this page is important.

The data extracted from the markup is moderated or automatically checked before it is added to the search. The check duration can depend on the data type.

How safe is using semantic markup?

Microformats are fully open formats. This means that you can't control which services extract the data and how they use it. However, any publicly available information may be used by hackers. Semantic markup just facilitates extracting data from the page body. Avoiding it doesn't guarantee security.

In any case, it is up to you which microformats to use and which data exactly to mark up.

Tell us what your question is about so we can direct you to the right specialist:

The markup is created within two weeks. If Yandex doesn't support any of the markup types on the page or the markup is incorrect, it skips it.

The Yandex robot will be able to index the site information even without markup, and it doesn't affect displaying pages in the search results. To set the desired page description in the search results, use the Description meta tag.

For a detailed description of errors, see Structured data validator.


This feedback form is intended for questions about Yandex partner programs and markup. If you are in doubt whether you should use a particular partner program provided by other services (not Yandex), we can't comment on how it influences your site's state in the search.