Indexing a site using a Yandex.Metrica tag

Who can request and confirm the linking
Where the request is sent from Who sends the request Who confirms the request
Yandex Webmaster

Yandex Metrica

Learn more about how to send a request in Yandex Metrica

Step 1. In Yandex.Webmaster, send a request for linking.

You can link multiple domains to one tag or multiple tags to a site. For example, you can link the same tag to the primary domain and to a subdomain. To do this, add both sites in Yandex.Webmaster and verify your site management rights.

  1. Choose the site to link to the tag.
  2. Go to the Settings → Yandex.Metrica tags section.
  3. Click the Add tag button.
  4. Specify the ID of the tag to link to the site. Note that the site must be specified in Yandex.Metrica in the tag settings.

Once you send the linking confirmation request, the owner of the Yandex.Metrica tag receives an email notification.

Step 2. In Yandex.Metrica, confirm the request.

Note. If you are both the owner of the site and the counter, the request is confirmed automatically — the counter is linked to the site. Go to the next step.
Once the linking request is sent, the site domain is searched for matches. The protocol and the "www" prefix are ignored in the check. If there are matches found, confirm the request:
  1. Go to the Settings page (the Tag tab).
  2. Click the Confirm button.
You can track the status of linking the tag to the site:
  • In Yandex.Metrica — on the Settings page, go to the Tag tab.
  • In Yandex.Webmaster — go to Settings → Yandex.Metrica tags.
    Status Description Note
    “Awaiting confirmation” The linking request is sent. Domains are checked for matches. After that, the request awaits confirmation from the Yandex.Metrica user. The Yandex.Metrica user should confirm the request.
    “Linked” The Yandex.Metrica user confirmed the linking request. The Yandex robot will start crawling the site pages.
    “Not confirmed” The Yandex.Metrica or Yandex.Webmaster user canceled the linking. You can re-send a request to link the tag to the site.
    “Confirmation error” The tag isn't linked to the site. Possible reasons:
    • The site hasn't been added to Yandex.Webmaster.
    • The site management rights haven't been verified in Yandex.Webmaster.
    • The tag ID was specified incorrectly on the Settings → Yandex.Metrica tags page in Yandex.Webmaster.
    Check for possible reasons and request confirmation again.

Step 3. Turn on site indexing in Yandex.Webmaster

  1. Go to Indexing → Tags crawl.
  2. Next to the Yandex.Metrica tag you linked to the site, turn on indexing.

The robot will be able to crawl pages where the tag is installed. This option applies to all versions of the site: over the HTTP or HTTPS protocol, and with or without the "www" prefix.

During indexing, the robot searches the site for the pages that can be included in search results. In some cases, indexing may stop so that you can check the pages. The robot can find many pages, but Yandex.Webmaster only shows you examples. These examples help you understand which groups of pages should be included and which ones shouldn't.

You will receive a notification that the list is ready to check. Depending on your settings, the notification will be:
  • Shown in Yandex.Webmaster on the Notifications and Diagnostics pages.
  • Sent to the email address you entered in your notification settings.

To check the examples, go to Indexing → Tags crawl and click Examples of pages next to the tag you linked to the site.

If you think the list includes:

  1. Take a careful look at the list — it may include the following types of pages:
    Page type What should I do?
    Action pages. For example, adding an item to the basket or comparing items. Prohibit page indexing
    Shopping cart with a product.
    Personal information. For example, the customer's delivery address and phone number. Restrict access to data by authenticating users on the site
    Duplicate page. For example, a URL with additional parameters ( Specify which page is preferred for including in search results
  2. Wait for the service to update the list. You'll receive an email about this to the address you provided in your notification settings.
  3. Check the sample pages again.
  4. Enable indexing.

Additionally, we recommend adding pages that can participate in the search to the Sitemap file to speed up their appearance in search results.

You can check what pages appear in search results on the Pages on search page.

When the option is off, the robot stops receiving information about new site pages from Yandex.Metrica. However, it might index pages if it finds out about them from other sources. We recommend that you disallow indexing for non-public content. To find out if pages that you don't want indexed are included in search results, go to the Pages on search page.

Also keep in mind that disabling indexing doesn't remove pages from search results. See How do I exclude pages from the search?.


Should I enable crawling by Yandex.Metrica tags?

Crawling based on Yandex.Metrica tags speeds up website indexing. By using this method you send a signal to the robot to visit your website.

When you enable crawling by Yandex.Metrica tags, Yander.Webmaster offers examples of pages that you should hide from indexing (for example, private pages). See our recommendations and block unnecessary pages from indexing.

How do I exclude unnecessary pages from the search?

Even if you don't enable crawling by Yandex.Metrica tags, there is still a chance that such pages may appear in the search. That's why we recommend that you disallow them from indexing and turn on crawling.

If you have a question about how the tool works, choose the appropriate one:

See the recommendations in the Why is it taking so long for pages to appear in search results? section.

Use the recommendations on how to remove site pages or individual sections from search results. Search results are updated within two weeks.